Categories
Marketing Analytics and Reporting

How to Setup Google Analytics 4 [Video]

This week on Local Search Tuesdays, we’re talking about the upcoming switch to Google Analytics 4.Google has announced that the current version of Google Analytics will stop working on June 30, 2023, which means on July 1st of next year everyone will have to switch to Google Analytics 4.Check out this week’s episode to see how you can prepare for Analyticsmageddon!#googleanalytics #ga4 #analyticsmageddonCatch SearchLab on these platforms:https://www.linkedin.com/company/searchlabdigital/https://www.facebook.com/SearchLabDigital/https://twitter.com/SearchLabAgencyhttps://www.youtube.com/c/SearchLab

Categories
Search Engine Optimization

How To Rank First On Google My Business Profile [Video]

Imagine if every time someone searched for your business showed first in Google. First ranking on their mobile in Google Maps & 1st in several keyword variations of your business? The 30 day Google Business Profile expert course from Zanet Design is on https://www.youtube.com/playlist?list=PLeauQptioGJRWvFmOrZ1aeZFa4J7MBnoSWe all know though that it’s hard to know what to do – most of the tips out there are getting business listings suspended. And getting a Google business profile reinstated can be a really difficult process as Google rarely reveals where you went wrongIn today’s video, I decided to show you what is working right now and how you can safely do to rank first in Google maps / profileI’m Zane from Zanet Design, and I decided a few years ago to optimise my business on google and then start making videos and sharing what I’ve learned to help you too. For those that get to the end of the video – I have a huge bonus for you to enjoy – more on that soon -The reality is most of the reason you aren’t able to rank number 1 is due to the tactics used by many to fool the Google algorithm – let me show you what Google is actually looking for – then we can work out the right way to optimise your GMBimagine you put 42 local SEO experts together with access to 20,000 businesses together and reversed engineered to see what the algorithm said was important – well that has been donePrimary GMB category – your best category – you can locate additional categories that it’s relevant here: https://zanet.co.uk/gmb/Keywords in GMB business title – don’t fall into the trap of adding keywords – it will get you bannedthe proximity of address to the searcherphysical address in the city of search – it seems if you’re a service this could be still a slight disadvantageany questions comment belowAdditional categories – https://youtu.be/d4NrijriGzoHigh Google Numerical RatingsCompleteness of GMB listing – yes you can fill out everythingBefore we go any further – if you are enjoying this and seeing its value – then do give it a like and sub Quality / Authority of inbound links to domain – (brand ) building quality links to your website which has a long-term impact on local rankings along with organic.Keywords in Native Google Reviews – hard to force – though you can suggest – note it gets picked upRemoval of spam/spam-fighting – show how toKeywords in GMB landing page title – Be sure your main keyword is in your title tag. That main keyword should be geo-specific.Quantity of Native Google Reviews (w/text) – more regular – this is an increasing factorVerified GMB Listing – just add your postcard code – so many don’t get any further than this – several other ways if you cant have a postcard see https://youtu.be/S8-IzQxVnzEInternal Linking Across Entire Website – 4 types of most important contextual (in the blog) navigational – (use categories and products from GMB too ) footer and image links If you do link an image, be sure to use a relevant caption and ALT text, as both of these signals can indicate to search engines what the image is about and why it is there in context.Geographic Keyword Relevance of Domain Content – local search has to be specific, content on the page is about your service in a locationQuality/Authority of Inbound Links to GMB Landing Page URL – algorithm determines your authority/link juice/page rank – local relevant links are goodProper Placement of Map Pin – often pins aren’t quite perfect – they reward precisionPage Authority of GMB Landing Page URL – We explain how to get that – https://moz.com/domain-analysis?site=zanet.co.uk and how to find out how much authority your website actually has.Internal Links to GMB Landing Page from Other Page of Website – links to your homepage & GMB profile pages – how much is indexed – deeper diveKeywords on GMB Landing Page H1/H2 Tags – To recap, you want your local SEO landing pages to include: H1 – Multiple H2’s – Multiple Calls To Action – Embedded Map of the area – Link to your Google My Business profile30 day Google Business Profile expert course from Zanet Design on https://www.youtube.com/playlist?list=PLeauQptioGJRWvFmOrZ1aeZFa4J7MBnoSBe sure to subscribe for more web design tips: http://bit.ly/zanetsub —————–// ENJOY MY VIDEOS?If you want to support me and my channel the best thing you can do is Subscribe at http://bit.ly/zanetsub —————-Disclaimer: The views and opinions expressed in my videos and website are those of the author and do not necessarily reflect the official policy or position of Google. Any content or direction provided is of personal opinion and is not intended to malign any religion, ethnic group, club, organization, company, individual or anyone or anything. #googlebusinessprofile #seo #zanet #zanetdesign #webdesign

Categories
PPC Advertising

[UPDATED MAY 2022] Get Your Local Business on Google Search and Maps | Grow with Google Webinar [Video]

Join Grow with Google Speaker, Maria Elena Duron, as she shows you how to increase your visibility.Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this workshop, you will learn how to create and manage a Google Business Profile from start to finish.In this session we’ll show you how to:Create and claim your Google Business ProfileManage your business info across Google Search and MapsUse your Business Profile to connect with potential customers0:00 Get Your Local Business on Google Search and Maps3:00 Make your business more visible to search engines7:00 How to get found on Google✔️Explore our free Marketing Community:https://www.klibrand.com/market-in-mo…✔️ Sign up for Virtual Classes: https://www.klibrand.com/events⭐⭐⭐⭐⭐Maria Elena Duron helps businesses profit from the moments right before and when your customer needs you. A professional speaker for Google’s Get Your Business Online program and award-winning Marketing Coach of KLI Brand, Maria Elena teaches how to identify and cultivate those moments that convert. The KLI Team knows that with the right moments, relationships can deepen quickly; contacts become connections; fans become friends; likes become leads.Maria Elena has provided Market In Moments and Growth Marketing strategy to thousands of businesses She is a guest lecturer at the University of Texas SBDC. She is also a contributing columnist to several publications including Business Insider, American Business Journal, Fox Business, US News & World Report, Entrepreneur, the Huffington Post, and the Young Entrepreneurs CouncilMaria Elena Duron is Senior Marketing Strategist/Coach with KLI Brand, https://klibrand.com . KLI Brand focuses on identifying and cultivating moments that convert.

Categories
PPC Advertising

[UPDATED MAY 2022] Get Your Local Business on Google Search and Maps | Grow with Google Webinar [Video]

Join Grow with Google Speaker, Maria Elena Duron, as she shows you how to increase your visibility.Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this workshop, you will learn how to create and manage a Google Business Profile from start to finish.In this session we’ll show you how to:Create and claim your Google Business ProfileManage your business info across Google Search and MapsUse your Business Profile to connect with potential customers0:00 Get Your Local Business on Google Search and Maps3:00 Make your business more visible to search engines7:00 How to get found on Google✔️Explore our free Marketing Community:https://www.klibrand.com/market-in-mo…✔️ Sign up for Virtual Classes: https://www.klibrand.com/events⭐⭐⭐⭐⭐Maria Elena Duron helps businesses profit from the moments right before and when your customer needs you. A professional speaker for Google’s Get Your Business Online program and award-winning Marketing Coach of KLI Brand, Maria Elena teaches how to identify and cultivate those moments that convert. The KLI Team knows that with the right moments, relationships can deepen quickly; contacts become connections; fans become friends; likes become leads.Maria Elena has provided Market In Moments and Growth Marketing strategy to thousands of businesses She is a guest lecturer at the University of Texas SBDC. She is also a contributing columnist to several publications including Business Insider, American Business Journal, Fox Business, US News & World Report, Entrepreneur, the Huffington Post, and the Young Entrepreneurs CouncilMaria Elena Duron is Senior Marketing Strategist/Coach with KLI Brand, https://klibrand.com . KLI Brand focuses on identifying and cultivating moments that convert.

Categories
Search Engine Optimization

Google My Business Profile Set Up – Step By Step Tutorial For Rankings 2022 [Video]

Google My Business Profile Set Up – Step By Step Tutorial For Rankings 2022How to setup a GMB or Google Business Profile in 2022 for the best rankings in Google as possible is going to be more crucial than ever if you want to attract more customers to your business. With a Google business Profile, you will need to showcase your business through your business images, local business customer reviews, list your businesses products and or your businesses services that your listing offers and more. For more Google Business SEO assistance https://chrispalmermarketing.com Once you’re Google Business Profile is all finalized and set up it can appear in Google search and on Google Maps results when local visitors search for a local business like yours locally.In todays tutorial, I will walk you through my step by step process of setting up a Google Business Profile the best possible way so you can be found in as many searches as possible for as many of the local queries that you would like to target in 2022. 0:00 Google My Business Profile Set Up – Step By Step Tutorial For Rankings 20221:00 How to setup Google Business Profile2:00 How to Start Building a Business Profile 3:00 Verification of Google Business Profile4:00 Google Business Profile Manager5:00 Business Profile Image Uploading6:00 Google Business Profile Videos7:00 Google Profile Listing Optimization8:00 Google Business Profile Step By Step Tutorial9:00 Google Listing Optimization Step By StepChris Palmer Marketing SEO 30 W Broad St fl2Tamaqua PA 18252(570) 810-1080

Categories
Landing Pages and Conversion to Sale

GBP Research Bot – Local SEO Data Manipulation [Video]

GBP Research Bot: https://ww1.webido.info/gbp-research-bot.htmlThis bot helps you collect the GBP Review Topics, Review Content, Post Content, and Service Topics based on your search terms.Data manipulation is extracting information and applying logic to it to generate a completely different set of data. Local SEO FAQsWhy do we need local SEO?Local SEO helps your business stand out – even if you don’t have a website – and helps drive more traffic to your premises through online leads. Since these leads are from people specifically searching for products or services that your business offers, they are also likely to give you a high conversion rate.What is the difference between SEO and local SEO?Here’s the difference. While traditional SEO focuses on improving your site’s visibility on a national or global scale, local SEO allows you to capture local search territory and connect with searchers. SEO and local SEO use many of the same strategies.Why local SEO is important for small businesses?A successful local SEO campaign will help your business because Local SEO increases your website’s rankings in the search results and the local pack. It receives the highest conversion levels of all local advertising channels. It increases your online visibility, especially to neighboring customers.What are local keywords?Local keywords contain location-specific phrases that generate results related to the same geographic location. These keywords help drive your business people to your area and play an integral role in optimizing your local search engine optimization (SEO) strategy.Do Google reviews help SEO?The short answer is yes, Google Reviews help improve search rankings and overall SEO efforts. While there are a lot of factors involved in search rankings, online customer reviews can be a strong signal to search engines that communicates trustworthiness and authority.What are local rankings?Local SERPs describe the results for a local-based query based upon where the customer is. Local SERPs usually include a local 3-pack on top and show the most relevant results on the map.

Categories
Search Engine Optimization

Help Your Google Business Profile Generate More Leads – BPMP #94 [Video]

Today we’re going to talk about generating more leads from your Google Business Profile in Google Maps.I guarantee there will be five techniques to optimize your listing for better rankings that you’ve probably not heard before so stick around to the end.We’re also going to talk about on protecting your listing from competitors and others who may be trying sabotage or undermine your listing.So without further delay, let’s dive right in and help optimize your Google Business Profile to grow more, traffic, leads, and sales.For more episodes, visithttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis – Strategy – Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Categories
Marketing Analytics and Reporting

Carpet Cleaning Marketing Update – Google Universal Analytics Going Away – 04222022 [Video]

If you own a carpet cleaning business and want to book more jobs, visit https://gosearchparty.com/I’m Reuben w/SPM. We help carpet cleaners win more customers. This week we’ve got a lot to talk about:- Google Universal Analytics is going away on July 1, 2023. Recommend you install Google Analytics 4 on your website now so you’re ready for the changeover- Housecall Pro announced new GPS tracking for fleet vehicles. If you’re a multi-truck carpet cleaning operation, this might be a helpful feature for you. Housecall Pro is my current favorite software for running a carpet cleaning business (it’s what I used to run mine)- Clients recently asked me: what can I do to grow my business without spending more money? My answer: post more pictures to your Google Business Profile (formerly Google My Business / GMB), Facebook page, Yelp page, and your website. Watch the video for ideas on what photos you should take for your carpet cleaning businessThat’s all for this week!Hit subscribe if you own a cleaning business and want to book more jobs.If you have any questions, leave a comment and I’ll try to reply to everybody.Thanks,Reuben @ SearchParty Marketinghttps://gosearchparty.com/

Categories
PPC Advertising

Google Search Volatility, Google SpamBrain & Spam Report, Google Search Tests & Analytics Bugs [Video]

Before I start, just a reminder, this was pre-recorded and schedules to go live as I am offline today for Passover. That being said, it was a busy week with a lot of Google search ranking volatility this week, both on April 18th and April 21st or so. Google published its 2021 web spam report and told us about SpamBrain, spam AI Google has used since 2018. Google Search Console sent out notices for intrusive interstitials this week. Google Search is testing a new search bar but on the left side of the search results. Google search has been writing its own knowledge panels, replacing Wikipedia. Google is testing new featured snippets, with from the web and other sites say. Google is testing what people are saying in the search results. Google is testing found in related search. Google things to consider are now showing up in Google Shopping. Google is testing even larger product images in the search results. Google sitelinks rolls out scroll to text fully in the US. Bing has video previews in the search results that expand on hover over. Google Analytics real time reporting issues for Universal Analytics won’t be fully fixed. You can now import your Universal Analytics goals into Google Analytics 4. Google Site Kit now has an experimental feature to bring in Google Question Hub data. There is a bug with Google Ads automated rules where the conditions you set are not sticking. Google Business profiles messaging is seeing a spike in messaging scams. Google local listings has a “at this place” feature. Google added Easter and Passover decorations to search. And yes, I am offline today and tomorrow for the last days of Passover. That was the past week in search at the Search Engine Roundtable.SPONSOR: Duda, the Professional Website Builder You Can Call Your Own.0:00 – Introduction0:55 – Spring Break Google Search Ranking Algorithm Update – April 18th : https://www.seroundtable.com/google-search-ranking-algorithm-update-april-18th-33277.html1:14 – Larger Google Search Ranking Algorithm Update On April 20th & 21st : https://www.seroundtable.com/google-search-ranking-algorithm-update-on-april-20th-33292.html1:40 – Google’s 2021 Web Spam Report: Hello Google SpamBrain : https://www.seroundtable.com/google-webspam-report-2021-spambrain-33289.html3:05 – Google Search Console Sending Notices For Intrusive Interstitials : https://www.seroundtable.com/google-search-console-notices-for-intrusive-interstitials-33271.html3:33 – Google Search Tests Side Bar Navigation : https://www.seroundtable.com/google-search-side-bar-navigation-options-33276.html4:12 – Google Search Can Write Its Own Knowledge Panels : https://www.seroundtable.com/google-writing-its-own-knowledge-panels-33290.html4:42 – New Google Featured Snippet: “From The Web” & “Other Sites Say” : https://www.seroundtable.com/google-from-the-web-featured-snippet-33283.html5:15 – Google Tests What People Are Saying Search Results : https://www.seroundtable.com/google-what-people-are-saying-33274.html5:33 – Google “Found In Related Search” Returns : https://www.seroundtable.com/google-found-in-related-search-33269.html5:49 – Google Things To Consider In Google Shopping Listing Detail Page : https://www.seroundtable.com/things-to-consider-google-product-listings-33267.html6:13 – Google Search Displays Larger Images Again On Desktop Results : https://www.seroundtable.com/google-search-larger-images-33284.html6:20 – Google Search Scroll To Text For Sitelinks Live In US Search Results : https://www.seroundtable.com/google-search-scroll-to-text-for-sitelinks-now-live-33286.html6:37 – Bing Search Video Previews Expand To Show Related Videos : https://www.seroundtable.com/bing-video-previews-related-videos-expansion-33250.html6:52 – Google Analytics Real Time Reporting Bugs With Universal Analytics Won’t Be Fully Fixed : https://www.seroundtable.com/google-analytics-real-time-reporting-bugs-33291.html7:30 – Import Your Universal Analytics Goals Into Google Analytics 4 : https://www.seroundtable.com/universal-analytics-goals-import-google-analytics-33268.html7:38 – Google Site Kit Now Has Question Hub Data : https://www.seroundtable.com/google-site-kit-question-hub-33281.html8:00 – Bug With Google Ads Automated Rules Conditions Not Sticking : https://www.seroundtable.com/google-ads-automated-rules-conditions-broken-33275.html8:13 – Beware: Google Business Profile Messaging Spam & Scam Attempts : https://www.seroundtable.com/google-business-profile-spam-scam-attempts-via-messaging-33288.html8:28 – Google Local Listing “At This Place” Shows Businesses At Venues : https://www.seroundtable.com/google-local-listing-with-at-this-place-33282.html8:40 – Google Search Adds Easter & Passover Holiday Decorations : https://www.seroundtable.com/google-search-passover-holiday-decorations-33279.html8:50 – Programming Note: Offline For Passover : https://www.seroundtable.com/programming-note-offline-for-passover-5782-33280.html8:59 – Conclusion

Categories
PPC Advertising

Google Business Profile Optimization 2022 [Video]

Download the FREE guide that will show you how to optimize your Google Business Profile for 2022. 👉 👉 👉 Turn your Google Business Profile into a high-octane lead generator: Download the FREE Guide:https://bit.ly/38hMeSLEdgewood Solutions is a Full-Service Digital Marketing Agency:Edgewood Solutions is located in Little Rock, Arkansas. We specialize in helping local businesses grow their brand and increase sales by leveraging the power of search engine optimization (SEO), social media, Google AdWords, paid advertising, content marketing strategy, and conversion rate optimization. 👉 👉 👉 How to Get Paid To Use Facebook, Twitter, and YouTubeTake the quiz to see if you qualify:https://bit.ly/3viQLjh TheEdgewoodSolution.comDISCLAIMER:Some of the links in this video/description may be affiliate links. This means that if you click on one of the links and make a purchase, I may receive a commission (at no extra charge to you). However, I only recommend products that I personally use and have tested myself. Also, Income and/or earnings representations are aspirational statements of your earning potential. There is no guarantee that you’ll receive the same results or any results. Your results in business will depend entirely on things like your work ethic, experience, etc. and there is always a risk in business. Understand that we have taken reasonable steps to ensure that the information on this video is accurate, but we cannot represent that the website(s) mentioned in this video are free from errors. Lastly, I am not a financial advisor and this is not legal advice (make sure you always do your own due diligence).

Categories
PPC Advertising

[UPDATE MAR 2022] Get Your Local Business on Google Search & Maps | Grow with Google Webinar Replay [Video]

Join Grow with Google Speaker, Maria Elena Duron, as she shows you how to increase your visibility.Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this workshop, you will learn how to create and manage a Google Business Profile from start to finish.In this session we’ll show you how to:Create and claim your Google Business ProfileManage your business info across Google Search and MapsUse your Business Profile to connect with potential customers✔️Explore our free Marketing Community:https://www.klibrand.com/market-in-mo…✔️ Sign up for Virtual Classes: https://www.klibrand.com/events⭐⭐⭐⭐⭐Maria Elena Duron helps businesses profit from the moments right before and when your customer needs you. A professional speaker for Google’s Get Your Business Online program and award-winning Marketing Coach of KLI Brand, Maria Elena teaches how to identify and cultivate those moments that convert. The KLI Team knows that with the right moments, relationships can deepen quickly; contacts become connections; fans become friends; likes become leads.Maria Elena has provided Market In Moments and Growth Marketing strategy to thousands of businesses She is a guest lecturer at the University of Texas SBDC. She is also a contributing columnist to several publications including Business Insider, American Business Journal, Fox Business, US News & World Report, Entrepreneur, the Huffington Post, and the Young Entrepreneurs CouncilMaria Elena Duron is Senior Marketing Strategist/Coach with KLI Brand, https://klibrand.com . KLI Brand focuses on identifying and cultivating moments that convert.