Categories
Squarespace

7 Digital Marketing Simple DIY Tactics for Small Business 2022 [Video]

In this quick video with marketing pro Jake Burns, learn the 7 most important areas to focus your DIY digital marketing attention for 2022. These areas will help your business get found and lead to new and repeat business for realtors, home services or any small business.Areas featured include:1. Google My Business – www.google.com/business: 0:522. Online Reviews & Responses: 1:433. Simple Website That Tells, Sells, Has a Way to Contact: 2:454. Basic SEO Strategy to Rank in Google: 3:495. Create a Base List and Grow It Continuously: 4:406. Send Monthly Emails with Relevant Content: 5:307. Choose Social Media by Where Your Customers Are: 6:20—–🔥 Keep Learning with Us: http://www.bryancaplan.com/go👉 Join Our Free Marketing Community: http://www.bryancaplan.com/join🧐 Register for Bryan’s Marketing Classes: http://www.bryancaplan.com/classes—–What is Bryan Caplan Marketing?Bryan Caplan Marketing (https://www.bryancaplan.com) is a full-service digital #marketingagency with offices in Atlantic Beach, FL and Manchester, NH. We’ve helped our clients grow bigger better small businesses since 2010 and have consulted and coached tens of thousands of marketers through our free classes and resources. Our #digitalmarketing services include:* Squarespace Web Design* WordPress Web Design* Website Maintenance* Constant Contact Email Marketing* Klaviyo Email Marketing* Activecampaign Email Marketing* YouTube Channel & Video Optimization* Google My Business Coaching & Management* Online Reviews & Reputation Management* Local Search Listing Management* Unbounce Landing Page Design* Search Engine Optimization (SEO)* Graphic Design* Branding* Professional Speaking* Marketing Workshops & KeynotesConnect & Learn with us by visiting http://www.bryancaplan.com/go.#smallbusiness #digitalmarketing #marketingagency

Categories
Search Engine Optimization

SEO for Branded Search – Why it is vital to Your Bottom Line and What You Need to Do [Video]

SEO for branded search may sound complicated, but when we break it down, it’s both straightforward and one of the essential building blocks for getting our SEO strategy up and running.What is SEO for branded search?This is required when someone jumps onto a search engine and starts punching in your company name. It is a very important factor, especially for startup businesses. If someone’s heard about your business, they need to be able to find you as quickly as possible. Why is it important for most websites? If you can’t be found for your own company name, it is going to make it more difficult to be found for your key products or services. And the great news is that being found for your own company name can be very straightforward.,How easy is it to rank for branded search? The answer is how long is a piece of string. Let’s take this example:If you have a business called Sony engineering and you want to be found for ‘Sony’, then that is going to be very difficult. So wherever possible, we need to choose names that are straightforward and easy to search for, but also not too common. Not only does the name need to be easy to search for and memorable, it also can’t be overly competitive. Where to start with SEO for branded searchWe are going to be taking you through some tips that I have used with small business owners that will give them a good boost on search engines looking for branded search and also we’ll delve into a little bit of local search as well.1. Company name in your URL – Selecting ideal website addresses e.g. yourcompanyname.com2. Keyword density – The number of times that your brand or company name appears on your website (without spamming).3. Backlinks – Building inbound links from 3rd party websites.4. Google Local listings – In particular photos and reviews on your Google My Business listing.It would be great to hear about your own experiences with branded search, feel free to leave a message below.#SEO #brandedsearch #googlemybusiness

Categories
Marketing Analytics and Reporting

How to Setup Google Analytics 4 [Video]

This week on Local Search Tuesdays, we’re talking about the upcoming switch to Google Analytics 4.Google has announced that the current version of Google Analytics will stop working on June 30, 2023, which means on July 1st of next year everyone will have to switch to Google Analytics 4.Check out this week’s episode to see how you can prepare for Analyticsmageddon!#googleanalytics #ga4 #analyticsmageddonCatch SearchLab on these platforms:https://www.linkedin.com/company/searchlabdigital/https://www.facebook.com/SearchLabDigital/https://twitter.com/SearchLabAgencyhttps://www.youtube.com/c/SearchLab

Categories
Search Engine Optimization

How To Rank First On Google My Business Profile [Video]

Imagine if every time someone searched for your business showed first in Google. First ranking on their mobile in Google Maps & 1st in several keyword variations of your business? The 30 day Google Business Profile expert course from Zanet Design is on https://www.youtube.com/playlist?list=PLeauQptioGJRWvFmOrZ1aeZFa4J7MBnoSWe all know though that it’s hard to know what to do – most of the tips out there are getting business listings suspended. And getting a Google business profile reinstated can be a really difficult process as Google rarely reveals where you went wrongIn today’s video, I decided to show you what is working right now and how you can safely do to rank first in Google maps / profileI’m Zane from Zanet Design, and I decided a few years ago to optimise my business on google and then start making videos and sharing what I’ve learned to help you too. For those that get to the end of the video – I have a huge bonus for you to enjoy – more on that soon -The reality is most of the reason you aren’t able to rank number 1 is due to the tactics used by many to fool the Google algorithm – let me show you what Google is actually looking for – then we can work out the right way to optimise your GMBimagine you put 42 local SEO experts together with access to 20,000 businesses together and reversed engineered to see what the algorithm said was important – well that has been donePrimary GMB category – your best category – you can locate additional categories that it’s relevant here: https://zanet.co.uk/gmb/Keywords in GMB business title – don’t fall into the trap of adding keywords – it will get you bannedthe proximity of address to the searcherphysical address in the city of search – it seems if you’re a service this could be still a slight disadvantageany questions comment belowAdditional categories – https://youtu.be/d4NrijriGzoHigh Google Numerical RatingsCompleteness of GMB listing – yes you can fill out everythingBefore we go any further – if you are enjoying this and seeing its value – then do give it a like and sub Quality / Authority of inbound links to domain – (brand ) building quality links to your website which has a long-term impact on local rankings along with organic.Keywords in Native Google Reviews – hard to force – though you can suggest – note it gets picked upRemoval of spam/spam-fighting – show how toKeywords in GMB landing page title – Be sure your main keyword is in your title tag. That main keyword should be geo-specific.Quantity of Native Google Reviews (w/text) – more regular – this is an increasing factorVerified GMB Listing – just add your postcard code – so many don’t get any further than this – several other ways if you cant have a postcard see https://youtu.be/S8-IzQxVnzEInternal Linking Across Entire Website – 4 types of most important contextual (in the blog) navigational – (use categories and products from GMB too ) footer and image links If you do link an image, be sure to use a relevant caption and ALT text, as both of these signals can indicate to search engines what the image is about and why it is there in context.Geographic Keyword Relevance of Domain Content – local search has to be specific, content on the page is about your service in a locationQuality/Authority of Inbound Links to GMB Landing Page URL – algorithm determines your authority/link juice/page rank – local relevant links are goodProper Placement of Map Pin – often pins aren’t quite perfect – they reward precisionPage Authority of GMB Landing Page URL – We explain how to get that – https://moz.com/domain-analysis?site=zanet.co.uk and how to find out how much authority your website actually has.Internal Links to GMB Landing Page from Other Page of Website – links to your homepage & GMB profile pages – how much is indexed – deeper diveKeywords on GMB Landing Page H1/H2 Tags – To recap, you want your local SEO landing pages to include: H1 – Multiple H2’s – Multiple Calls To Action – Embedded Map of the area – Link to your Google My Business profile30 day Google Business Profile expert course from Zanet Design on https://www.youtube.com/playlist?list=PLeauQptioGJRWvFmOrZ1aeZFa4J7MBnoSBe sure to subscribe for more web design tips: http://bit.ly/zanetsub —————–// ENJOY MY VIDEOS?If you want to support me and my channel the best thing you can do is Subscribe at http://bit.ly/zanetsub —————-Disclaimer: The views and opinions expressed in my videos and website are those of the author and do not necessarily reflect the official policy or position of Google. Any content or direction provided is of personal opinion and is not intended to malign any religion, ethnic group, club, organization, company, individual or anyone or anything. #googlebusinessprofile #seo #zanet #zanetdesign #webdesign

Categories
PPC Advertising

WOW Google Reviews!!! (NO ADs) How to Rank Higher in Google Maps using Google Reviews in May 2022 [Video]

How to rank higher in Google Maps NO ADs using this NINJA Review method Free Local SEO Lesson -2022☑️ Donation Links http://bn.plus/tddUqghttps://paypal.me/mindsawhttps://commerce.coinbase.com/checkout/1919cea5-fb39-4ad6-8565-a7c3bb2246adFree 60 Days of Less Annoying CRMHere is a link that will give anyone that signs up through it a full-version 60-day free trial of the CRM – www.lessannoyingcrm.com/invite/2A246Article Links:https://searchengineland.com/google-my-business-now-known-as-google-business-profile-as-google-migrates-features-to-maps-and-search-375767Free Local SEO AuditEmail me: [email protected](Please give us a 5-star review)https://g.page/mindsaw/review?gmChrome extensionshttps://gmbeverywhere.com/https://www.seominion.com/https://www.gmbcrush.com/https://pleper.com/https://seominion.com/https://valentin.app/gs-location-changer.htmlLinks:https://AHREFS.com/https://www.FRASE.iohttp://iwritter.comhttps://www.grammarly.com/https://Pageoptimizer.prohttps://www.fiverr.com/https://mindsawpreview.com/flplumbing/#Video Links:Part 1 – https://youtu.be/rFkyt4KijcEPart 2- https://youtu.be/Cx5hF0rse98If you need help ranking please email me at [email protected]#GOOGLEMAPS #LOCALSEO #GOOGLEMYBUSINESSContent – Backlinks – Citations – Click through – Google Posts-

Categories
PPC Advertising

[UPDATED MAY 2022] Get Your Local Business on Google Search and Maps | Grow with Google Webinar [Video]

Join Grow with Google Speaker, Maria Elena Duron, as she shows you how to increase your visibility.Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this workshop, you will learn how to create and manage a Google Business Profile from start to finish.In this session we’ll show you how to:Create and claim your Google Business ProfileManage your business info across Google Search and MapsUse your Business Profile to connect with potential customers0:00 Get Your Local Business on Google Search and Maps3:00 Make your business more visible to search engines7:00 How to get found on Google✔️Explore our free Marketing Community:https://www.klibrand.com/market-in-mo…✔️ Sign up for Virtual Classes: https://www.klibrand.com/events⭐⭐⭐⭐⭐Maria Elena Duron helps businesses profit from the moments right before and when your customer needs you. A professional speaker for Google’s Get Your Business Online program and award-winning Marketing Coach of KLI Brand, Maria Elena teaches how to identify and cultivate those moments that convert. The KLI Team knows that with the right moments, relationships can deepen quickly; contacts become connections; fans become friends; likes become leads.Maria Elena has provided Market In Moments and Growth Marketing strategy to thousands of businesses She is a guest lecturer at the University of Texas SBDC. She is also a contributing columnist to several publications including Business Insider, American Business Journal, Fox Business, US News & World Report, Entrepreneur, the Huffington Post, and the Young Entrepreneurs CouncilMaria Elena Duron is Senior Marketing Strategist/Coach with KLI Brand, https://klibrand.com . KLI Brand focuses on identifying and cultivating moments that convert.

Categories
PPC Advertising

[UPDATED MAY 2022] Get Your Local Business on Google Search and Maps | Grow with Google Webinar [Video]

Join Grow with Google Speaker, Maria Elena Duron, as she shows you how to increase your visibility.Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this workshop, you will learn how to create and manage a Google Business Profile from start to finish.In this session we’ll show you how to:Create and claim your Google Business ProfileManage your business info across Google Search and MapsUse your Business Profile to connect with potential customers0:00 Get Your Local Business on Google Search and Maps3:00 Make your business more visible to search engines7:00 How to get found on Google✔️Explore our free Marketing Community:https://www.klibrand.com/market-in-mo…✔️ Sign up for Virtual Classes: https://www.klibrand.com/events⭐⭐⭐⭐⭐Maria Elena Duron helps businesses profit from the moments right before and when your customer needs you. A professional speaker for Google’s Get Your Business Online program and award-winning Marketing Coach of KLI Brand, Maria Elena teaches how to identify and cultivate those moments that convert. The KLI Team knows that with the right moments, relationships can deepen quickly; contacts become connections; fans become friends; likes become leads.Maria Elena has provided Market In Moments and Growth Marketing strategy to thousands of businesses She is a guest lecturer at the University of Texas SBDC. She is also a contributing columnist to several publications including Business Insider, American Business Journal, Fox Business, US News & World Report, Entrepreneur, the Huffington Post, and the Young Entrepreneurs CouncilMaria Elena Duron is Senior Marketing Strategist/Coach with KLI Brand, https://klibrand.com . KLI Brand focuses on identifying and cultivating moments that convert.

Categories
Search Engine Optimization

Google My Business Profile Set Up – Step By Step Tutorial For Rankings 2022 [Video]

Google My Business Profile Set Up – Step By Step Tutorial For Rankings 2022How to setup a GMB or Google Business Profile in 2022 for the best rankings in Google as possible is going to be more crucial than ever if you want to attract more customers to your business. With a Google business Profile, you will need to showcase your business through your business images, local business customer reviews, list your businesses products and or your businesses services that your listing offers and more. For more Google Business SEO assistance https://chrispalmermarketing.com Once you’re Google Business Profile is all finalized and set up it can appear in Google search and on Google Maps results when local visitors search for a local business like yours locally.In todays tutorial, I will walk you through my step by step process of setting up a Google Business Profile the best possible way so you can be found in as many searches as possible for as many of the local queries that you would like to target in 2022. 0:00 Google My Business Profile Set Up – Step By Step Tutorial For Rankings 20221:00 How to setup Google Business Profile2:00 How to Start Building a Business Profile 3:00 Verification of Google Business Profile4:00 Google Business Profile Manager5:00 Business Profile Image Uploading6:00 Google Business Profile Videos7:00 Google Profile Listing Optimization8:00 Google Business Profile Step By Step Tutorial9:00 Google Listing Optimization Step By StepChris Palmer Marketing SEO 30 W Broad St fl2Tamaqua PA 18252(570) 810-1080

Categories
PPC Advertising

How (NO ADS) 3 Google My Business Tips Improved my Rankings local SEO Google Maps 2022 [Video]

How 3 Google My Business Tips Improved my Rankings local SEO Google Maps 2022Free local SEO AuditEmail me: [email protected](Please give us a 5 star review)https://g.page/mindsaw/review?gmVideo Links:Part 1 – https://youtu.be/rFkyt4KijcEPart 2- https://youtu.be/Cx5hF0rse98Part 3- https://youtu.be/QbLl9r221JIIf you are trying to rank your website in Google Maps also known as Google Places then these 3 Killer Google Maps tricks may just be the trick.In this video you will learn how to:1- Build links to your Google my business listing2- Get the best reviews for your business 3- How to use Google My Business post feature to get the most amount of clicks.Useful Links:https://www.youtube.com/ads/https://bit.lyMy name is Bret Moleta if you need to reach out to me please feel free to email me at [email protected]