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Marketing Analytics and Reporting

2022 NOV LATEST – What is Google Tag Manager and Deep Dive? Tutorial for Beginners [Video]

In the beginner tutorial, we will explore what is Google Tag Manager from scratch to full-blown understanding of their feature. We will not see any advanced stuff in the first part to avoid confusions for beginners. From implementing a test (GA4, Meta Pixel, Hotjar) pixel to troubleshooting to using a previewer/Wappalyzer/ Google Tag assistant. 00:00:00 Intro00:00:53 Why you need to use Google Tag Manager?00:08:00 Implementing Google Tag Manager(GTM) from scratch—New account & New containers 00:16:17 Implementing Google Analytics (GA4) And how to use Variables Triggers and Tags. Difference between Tags, Triggers, Variables Troubleshooting A Trigger.00:29:00 Installing Tag Manager AssistantWappalyzer to identify competitor pixels 00:31:40 Troubleshooting when triggers are firing or not firing00:46:28 In short summary of the hierarchy of GTM Containers, Tags, Triggers, Variables 00:48:28 How to Plan a GTM structure for bigger websites using AAARRR framework 00:53:57: Implementing Facebook(Meta) Pixel. Using Workspaces and Version system.01:08:48: Implementing Hotjar pixel and end of the series1

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Marketing Analytics and Reporting

Add Analytics to Squarespace in under 3 min (2 methods) [Video]

How to add Google Analytics to a Squarespace website. Full step-by-step guide in just under 3 minutes. Tutorial where to find and place the Google Analytics tag in Squarespace dashboard. Copy/paste the UA tracking ID into the external API keys in Squarespace, or add GA to Google Tag Manager.1) In your Squarespace Dashboard – Advanced Settings – External API Keys2) Find your GA pixel in Google Analytics: Admin – Property – Tracking Info3) Copy/paste the UA number into the external API keys field4) Save and publish5) Test your Google Analytics tracking▶️ How to add Google Tag Manager to Squarespace: https://youtu.be/9aEzsjeQYxk▶️ How to track button clicks with Google Analytics: https://youtu.be/kDNrB0BfGXEDetailed blog post: 🇺🇸 https://back2marketingschool.com/add-google-analytics-squarespace/🇩🇪 https://back2marketingschool.com/de/squarespace-google-analytics/00:00 – Add Google Analytics to Squarespace00:53 – Find your Google Analytics tracking info01:23 – Add Google Analytics to Google Tag ManagerRelated resources -Adding Google Tag Manager to Squarespace:🇺🇸 https://back2marketingschool.com/google-tag-manager-squarespace/🇩🇪 https://back2marketingschool.com/de/squarespace-google-tag-manager/Adding Facebook Pixel to Squarespace:🇺🇸 https://back2marketingschool.com/squarespace-facebook-pixel/🇩🇪 https://back2marketingschool.com/de/facebook-pixel-squarespace/#googleanalytics #squarespacetracking #squarespacemarketingStop by at our blog for more marketing tips and tricks: https://back2marketingschool.com

Categories
Marketing Analytics and Reporting

Add Google Tag Manager to Squarespace in under 3 min (incl. testing) [Video]

How to add Google Tag Manager to a Squarespace website. Full step-by-step guide in just under 3 minutes. Tutorial where to find and place the GTM tag in Squarespace dashboard. Copy/paste the GTM code into the code injection section in Squarespace.1) In your Squarespace Dashboard – Advanced Settings – Code Injection2) Find your GTM tag in Google Tag Manager: Admin – Container – Install Google Tag Manager3) Copy/paste the header and body code into the correct fields4) Save and publish5) Test your GTM tag▶️ How to track button clicks with Google Analytics: https://youtu.be/kDNrB0BfGXEDetailed blog post: 🇺🇸 https://back2marketingschool.com/google-tag-manager-squarespace/🇩🇪 https://back2marketingschool.com/de/squarespace-google-tag-manager/00:00 – Add Google Tag Manager to Squarespace00:41 – Find your Google Tag Manager code in GTM01:40 – Test your GTM pixelRelated resources -Adding Google Analytics to Squarespace:🇺🇸 https://back2marketingschool.com/add-google-analytics-squarespace/🇩🇪 https://back2marketingschool.com/de/squarespace-google-analytics/Adding Facebook Pixel to Squarespace:🇺🇸 https://back2marketingschool.com/squarespace-facebook-pixel/🇩🇪 https://back2marketingschool.com/de/facebook-pixel-squarespace/#googletagmanager #squarespacetracking #squarespacemarketingStop by at our blog for more marketing tips and tricks: https://back2marketingschool.com