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Digital Marketing for Professionals

Ultimate Backlinks Guide for 2022 (+ 3 Awesome Link Building Techniques) [Video]

Backlinks are one of the most important Google ranking factors.In fact:You can handle all the other SEO variables well, but without backlinks, you won’t rank.There are two ways to think about backlinks:1️⃣ Your domain strengthGoogle likes ranking websites with strong link profiles as a whole. Why? Because it’s a single of authority and trust. In their (algorithm’s) eyes, if other high-quality websites trust you, they should also.Your goal should be to narrow the backlink gap between you and your competitors on the domain level.2️⃣ Your quantity of backlinks on the page levelYou need to acquire backlinks to all pages throughout your website. Examine how many backlinks your competitors have for the target keyword you want to rank for. Then work to narrow that gap on the page level.In this video, I’ll show you everything you need about backlinks. And then I’ll show you 3 practical link building techniques that work to land awesome backlinks. ***************************************NEXT STEPS…1️⃣ Watch this entire training video because it helps you avoid getting penalized (by building the WRONG backlinks).2️⃣ Drop a comment below with “Let’s Do This!” to show me you’re excited3️⃣ Like the video if you’re getting any value.4️⃣ Subscribe because you’ll get first access to the next video in this free SEO mastery training course https://www.youtube.com/c/semrush?sub_confirmation=1***************************************More awesome free SEO training:Keyword Research Tutorial: 3-Step Process (for Beginners & Pros) https://youtu.be/cAUeS0to3PQSEO Audit Tutorial – Perfect for Beginners! https://youtu.be/SIR4Kn62bLQ6-Step SEO Strategy (That Works in 2022) https://youtu.be/N0bbTH9G4OUBecome an On-Page SEO Genius https://youtu.be/NS0v8JbRjhoHow to Create SEO Content (That Actually Ranks!) https://youtu.be/gW7w1b2Ds0w***************************************The speaker’s opinions are his own and might not match the opinions of Semrush.➖Semrush https://bit.ly/3DKa0VFSubscribe https://www.youtube.com/c/semrush?sub_confirmation=1Nathan’s Channel https://www.youtube.com/c/GotchSEO/➖#backlinks #seo

Categories
Search Engine Optimization

How to Create a Link Building System – 5.2. Link Building Course [Video]

In this video, you’ll learn how to create a link building system to maximize your team’s effectiveness and efficiency.***************************************Additional Link Building Resources[Playlist] Advanced Link Building Course by Ahrefs https://www.youtube.com/playlist?list=PLvJ_dXFSpd2t31nRDgkPZ7p1PDfHmaW8P[Previous Lesson] How to Structure and Hire Your Link Building Team – 5.1. Link Building Course https://www.youtube.com/watch?v=spAF3AjD7Ew***************************************Systems help scale and smoothen out the processes and organize your team. Many people believe that a system is just a list of steps where you hire people to fill those roles. But complex systems rarely work like this.There are two reasons for that:#1. Systems need to be customized for the organization and the people in it.#2. The system’s efficiency is fragile and depends on people.While the system is set to move in the same direction, the people aren’t aligned, which cuts their impact to zero.Here are the five key components of a link building system that will be right for your organization: Team structure Alignment in your company’s goals Standard operating procedures or SOPs Use of project management tools Use of campaign management tool with simultaneous collaborationWatch the video to learn how to combine these components and avoid inefficiencies and blockers you may encounter.#linkbuildingsystem #linkbuilding #linkbuildingcourseBe sure to subscribe for more actionable marketing and SEO tutorials.https://www.youtube.com/AhrefsCom?sub_confirmation=1STAY TUNED:Ahrefs https://ahrefs.com/YouTube https://www.youtube.com/AhrefsCom?sub_confirmation=1Facebook https://www.facebook.com/AhrefsTwitter https://twitter.com/ahrefs

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Digital Marketing for Professionals

How to use semrush to boost your website traffic – Money Online Working From Home [Video]

I Believe This Is The Easiest Way To Make Money Online Working From Home. Whether you are a beginner or a professional, you can use this method to start earning your first dollars online.1. How to use semrush to improve your SEO2. How to use semrush to find the right keywords for your blog3. How to use semrush to boost your website traffic4. How to use semrush to improve your online presence5. How to use semrush to improve your online search engine rankings#semrush #website #shorts

Categories
Search Engine Optimization

How to Structure and Hire Your Link Building Team – 5.1. Link Building Course [Video]

In this video, you’ll learn how to structure and hire members for your link building team.***************************************Additional Link Building Resources[Playlist] Advanced Link Building Course by Ahrefs https://www.youtube.com/playlist?list=PLvJ_dXFSpd2t31nRDgkPZ7p1PDfHmaW8P[Previous Lesson] How to Write Email Outreach Templates That Don’t Sound Templated – 4.3. Link Building Course https://www.youtube.com/watch?v=DmvSgEjs7Cg***************************************There are two link building team models: A team of all-in-one marketers who handle every stage of the link building process. A team where each member is responsible for just one part of the link building process.The first team model doesn’t seem efficient because no one is a master of all the stages in the link building process. This often leads to sloppiness and mistakes in areas where these marketers are weaker.The second model is more efficient because each team member handles one part of the link building process. Thus, they build mastery in their areas of responsibility and learn to work as one team over time.Here are three different roles you may want to hire people for your link building team: link prospector link vetter outreach managerWatch the video to learn more about what skills, traits, and qualifications you should look for when hiring link builders as well as an overview of their roles and responsibilities.#linkbuildingteam #linkbuilding #linkbuildingcourseBe sure to subscribe for more actionable marketing and SEO tutorials.https://www.youtube.com/AhrefsCom?sub_confirmation=1STAY TUNED:Ahrefs https://ahrefs.com/YouTube https://www.youtube.com/AhrefsCom?sub_confirmation=1Facebook https://www.facebook.com/AhrefsTwitter https://twitter.com/ahrefs

Categories
Search Engine Optimization

How to Write Email Outreach Templates That Don’t Sound Templated – 4.3. Link Building Course [Video]

In this video, you’ll learn how to write personalized outreach templates without them sounding templated.***************************************Additional Link Building Resources[Playlist] Advanced Link Building Course by Ahrefs https://www.youtube.com/playlist?list=PLvJ_dXFSpd2t31nRDgkPZ7p1PDfHmaW8P[Previous Lesson] Hybrid Outreach: Scaling “Value” in Email Outreach – 4.2. Link Building Course https://www.youtube.com/watch?v=pg10r_PxisM***************************************Link building is often seen as a spammy tactic. People are sending emails that sound templated and are clearly transactional.If you send generic templated emails, your chances of getting a link or a reply are slim. They are more likely to end up in a spam folder than lead to a link. The best way to master the writing of outreach emails is through a trial and error process. Practice and feedback are what will help you get better at this skill.The primary reason why most emails sound and look robotic is because people focus on creating templates rather than writing emails. A helpful exercise is to write a personalized email to one of your prospects and then extract personalization fields to see if you can create a template with this.Watch the video to learn how you can do this.The best thing about the hybrid outreach method is that we can template almost all your personalization fields because we’re sending emails to segments with similar attributes. Segmentation was discussed in a previous lesson so be sure to watch our full link building course here: https://www.youtube.com/playlist?list=PLvJ_dXFSpd2t31nRDgkPZ7p1PDfHmaW8P#outreachtemplates #emailoutreach #linkbuilding #linkbuildingcourseBe sure to subscribe for more actionable marketing and SEO tutorials.https://www.youtube.com/AhrefsCom?sub_confirmation=1STAY TUNED:Ahrefs https://ahrefs.com/YouTube https://www.youtube.com/AhrefsCom?sub_confirmation=1Facebook https://www.facebook.com/AhrefsTwitter https://twitter.com/ahrefs

Categories
Search Engine Optimization

SEO for Branded Search – Why it is vital to Your Bottom Line and What You Need to Do [Video]

SEO for branded search may sound complicated, but when we break it down, it’s both straightforward and one of the essential building blocks for getting our SEO strategy up and running.What is SEO for branded search?This is required when someone jumps onto a search engine and starts punching in your company name. It is a very important factor, especially for startup businesses. If someone’s heard about your business, they need to be able to find you as quickly as possible. Why is it important for most websites? If you can’t be found for your own company name, it is going to make it more difficult to be found for your key products or services. And the great news is that being found for your own company name can be very straightforward.,How easy is it to rank for branded search? The answer is how long is a piece of string. Let’s take this example:If you have a business called Sony engineering and you want to be found for ‘Sony’, then that is going to be very difficult. So wherever possible, we need to choose names that are straightforward and easy to search for, but also not too common. Not only does the name need to be easy to search for and memorable, it also can’t be overly competitive. Where to start with SEO for branded searchWe are going to be taking you through some tips that I have used with small business owners that will give them a good boost on search engines looking for branded search and also we’ll delve into a little bit of local search as well.1. Company name in your URL – Selecting ideal website addresses e.g. yourcompanyname.com2. Keyword density – The number of times that your brand or company name appears on your website (without spamming).3. Backlinks – Building inbound links from 3rd party websites.4. Google Local listings – In particular photos and reviews on your Google My Business listing.It would be great to hear about your own experiences with branded search, feel free to leave a message below.#SEO #brandedsearch #googlemybusiness

Categories
Search Engine Optimization

Hybrid Outreach: Scaling “Value” in Email Outreach – 4.2. Link Building Course [Video]

In this video, you’ll learn how to use the hybrid outreach approach to scale email outreach in your link building campaigns. ***************************************Additional Link Building Resources[Playlist] Advanced Link Building Course by Ahrefs https://www.youtube.com/playlist?list=PLvJ_dXFSpd2t31nRDgkPZ7p1PDfHmaW8P[Previous Lesson] 3 Link Outreach Approaches: Which One’s Best? – 4.1. Link Building Course https://www.youtube.com/watch?v=D1kVGMzOWcQ***************************************In the previous lesson, we learned that outreach emails, regardless of the approach, have a similar anatomy. They include a good reason for contact and a value proposition.The best thing about the hybrid approach is that your “linkable point” acts as a good reason for contact.As for the value proposition, the hybrid method allows you to scale value because of segmentation. You can essentially come up with one value proposition for each segment making it easier and more effective to scale link outreach.A good way to start with value propositions is to think about how your reason for contact impacts prospects and their audiences.Watch the video to learn more about how to brainstorm your value propositions for an email outreach campaign.#hybridoutreach #outreach #linkbuilding #linkbuildingcourseBe sure to subscribe for more actionable marketing and SEO tutorials.https://www.youtube.com/AhrefsCom?sub_confirmation=1STAY TUNED:Ahrefs https://ahrefs.com/YouTube https://www.youtube.com/AhrefsCom?sub_confirmation=1Facebook https://www.facebook.com/AhrefsTwitter https://twitter.com/ahrefs

Categories
Search Engine Optimization

3 Link Outreach Approaches: Which One’s Best? – 4.1. Link Building Course [Video]

In this video, you’ll learn about 3 link outreach methods and the pros and cons of each link building approach.***************************************Additional Link Building Resources[Playlist] Advanced Link Building Course by Ahrefs https://www.youtube.com/playlist?list=PLvJ_dXFSpd2t31nRDgkPZ7p1PDfHmaW8P[Previous Lesson] The Blitz List: How to Start Link Building Campaigns Fast – 3.3. Link Building Course https://www.youtube.com/watch?v=p7MupxU0BEg***************************************Traditionally, there were two approaches to outreach: Shotgun approach, when you send the exact same email to all your prospects without any personalization; Sniper outreach, when you carefully pick pages to target and send personalized emails to start a conversation rather than get a link.However, neither of these outreach approaches are ideal to get backlinks.We recommend you use a hybrid approach instead. It allows you to send emails to a large group of prospects while keeping them personalized to a certain extent.Watch the video to learn more about these outreach approaches.#outreach #emailoutreach #linkbuilding #linkbuildingcourseBe sure to subscribe for more actionable marketing and SEO tutorials.https://www.youtube.com/AhrefsCom?sub_confirmation=1STAY TUNED:Ahrefs https://ahrefs.com/YouTube https://www.youtube.com/AhrefsCom?sub_confirmation=1Facebook https://www.facebook.com/AhrefsTwitter https://twitter.com/ahrefs

Categories
Digital Marketing for Professionals

Interactive Content: Everything You Need to Know [Video]

Learn how interactive content levels-up your brand and how to get the most value.Subscribe today for weekly tips: https://bit.ly/3dBM61fBlog post: https://www.siegemedia.com/creation/interactive-contentChapters:00:15 Why we recommend interactive content1:31 What are the cons of interactive content?2:16 If Google is building the same tools in the SERP, is it worth it?3:44 How to think about the calculator itself, what to consider4:25 Positive outcomes we’ve seen through passive link strategy6:56 Other examples of interactive content8:48 Why time to value is important10:34 The repurposing codebase is beneficial12:45 When content uses “calculator” without the calculator13:45 How we think of bottom-funnel pages and calculators15:30 Ideal structure for calculators16:28 Final thoughtsListen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsMListen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeAFollow Siege on Twitter: http://twitter.com/siegemediaFollow Ross on Twitter: http://twitter.com/rosshudgensDirected by Cara Brown: https://twitter.com/cararbrownEmail Ross: [email protected]#seo | #contentmarketing | #interactivecontent

Categories
Digital Marketing for Professionals

How to Find Easy Backlink Opportunities with SEMRush [Video]

Finding backlink opportunities can be pretty difficult sometimes, but SEMRush makes it a lot easier. In today’s video, I’m going to be sharing with you one screen view that you may find useful in SEMRush that not all that many people make use of.📊 Try SEMRush for 30-days free (more than 2X longer than the standard 14-day trial): https://www.growwithwill.com/semrush-30📥 DOWNLOAD my free Digital Marketing Jumpstart Kit to get more organic traffic and leads to your site → https://www.growwithwill.com/digital-marketing-jumpstart/🔔 Remember to SUBSCRIBE to get new videos every week:https://www.growwithwill.com/subscribe☕️ Did I help you out? Buy me a coffee: https://ko-fi.com/growwithwill0:00 – Introduction to How to Find Easy Backlink Opportunities with SEMRush0:47 – Digging into SEMRush competitor’s tabFor today’s video, I’m going to imagine that I am this a video recording app called screencastify.com. And I’m looking to try to figure out exactly where I might have some backlinking opportunities. To figure that out, the first thing you’re going to want to do is to click into the backlink section of SEMRush on your domain overview tab.Then once you are there, what you’re going to do is you’re going to click into that very last tab on the screen which is the competitors tab.Once you’ve clicked the competitor’s tab, what SEMRush is going to do is going to run through all of the other sites that are similar to yours.2:37 – How you can use the list being shown to us on SEMRushWhat you can do is you can take a look at which of your competitors potentially have a ton of backlinks or have a ton more referring domains.By sorting it by common referring domains, what it means is that these are the competitors of ours that have the most links in general, that overlap with people that are also linking to us.Here you can see that some of the top results are Flipgrid, Kahoot and Screencast-O-Matic. I know right off the bat, that Screencast-O-Matic is a very similar solution to Screencastify.3:53 – This is what I would do with this sort of competitive researchOne of the first things I like to do is I like to look at things that have potentially, maybe happened in the last six months or so.I might be able to filter down just for the ones that SEMRush has said are related to education that are also linking to Screencast-O-Matic.And then I can also filter based off certain authority scores.4:33 – Why would you want to do that?In the case where, for example, your domain authority score is a 20, you might want to prioritize the other domains that have an authority score of 20 or higher, because if those respective sites are starting to link to you, then you will gradually be increasing your authority score as well.5:13 – Digging into sites that are currently linking to Screencast-O-MaticI’d essentially figure out a process for me to start researching who exactly is linking to Screencast-O-Matic at these respective domains. As I start to scroll through these websites, some of these websites are actually libraries. They are maybe using Screencast-O-Matic to show different video tutorials for their patrons of their library.6:00 – How do we reach out to these peopleWhat I can do is I can potentially offer them some sort of free trial so they maybe try my software out instead, and then start to build out backlinks for my respective site. 8:10 – Struggling to find backlinks?Here’s my recommendation for you. Type your domain into SEMRush and then go to the backlink section and then select the very final tab for competitors.Then from there sort it based off of either the most common referring overlapping domains or finding the most referred domains in terms of overall backlink profiles.From this list, what you will find is you will get tons of new pages that you can then run even more advanced filters through. Then select the export now button in terms of the SEMRush reports and then sift through that data and then delegate it to a virtual assistant to start researching these respective domains.✍️ COMMENT BELOW: How do you get people to link to your site?Grow with Will is all about helping you grow your business, get more customers, and hone your business acumen. I teach you the real-world business skills you didn’t learn in school to help take you from zero to self-starter.🔔 If you find this helpful, SUBSCRIBE for new videos every week:https://www.growwithwill.com/subscribe📸 My YouTube Gear: https://kit.co/GrowthWithWill/my-youtube-studioDisclosure: Some links and products are affiliate links, meaning Grow with Will will earn a commission if you make a purchase through our links, at no cost to you.Disclaimer: Grow with Will does not provide tax, legal, or accounting advice. This video, and the ideas presented in it, are for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice.

Categories
Digital Marketing for Professionals

Does Manual Link Building Still Work? | #Shorts [Video]

Learn why manual link building doesn’t make sense for 90%+ of the companies we help.Subscribe today for weekly tips: https://bit.ly/3dBM61fBlog post: https://www.siegemedia.com/marketing/manual-link-buildingFull video: https://youtu.be/0GIPqlJeqdYListen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsMListen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeAFollow Siege on Twitter: http://twitter.com/siegemediaFollow Ross on Twitter: http://twitter.com/rosshudgensDirected by Cara Brown: https://twitter.com/cararbrownEmail Ross: [email protected]#seo | #contentmarketing | #linkbuilding

Categories
Digital Marketing for Professionals

Why We Stopped (Most) Manual Link Building After 1M+ Emails [Video]

Learn why manual link building doesn’t make sense for 90%+ of the companies we help.Subscribe today for weekly tips: https://bit.ly/3dBM61fBlog post: https://www.siegemedia.com/marketing/manual-link-building Chapters:0:44 Our transition from manual to passive link building strategy2:45 Examples of passive link topics3:23 How newer authority websites can execute4:36 Hammer vs. power tool strategy6:22 Passive link strategy = higher authority on average7:28 The importance of internal linking8:06 Interactive content, why high-quality content is necessary8:54 Why the domain rating of passive link strategy skews higher10:36 Pros vs. cons12:14 How to achieve success, our process breakdownListen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsMListen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeAFollow Siege on Twitter: http://twitter.com/siegemediaFollow Ross on Twitter: http://twitter.com/rosshudgensDirected by Cara Brown: https://twitter.com/cararbrownEmail Ross: [email protected]#seo | #contentmarketing | #linkbuilding