Categories
Search Engine Optimization

Who’s the “Best” Person to Pitch for a Backlink? – 3.2. Link Building Course [Video]

In this video, you’ll learn who the best person to contact within a company is with your link outreach pitches.***************************************Additional Link Building Resources[Playlist] Advanced Link Building Course by Ahrefs https://www.youtube.com/playlist?list=PLvJ_dXFSpd2t31nRDgkPZ7p1PDfHmaW8P[Previous Lesson] How to Vet and Validate Link Prospects (Fast) – 3.1. Link Building Course https://www.youtube.com/watch?v=5-gNWLhOAhQ***************************************To understand who will be your “best” contact to send an outreach email, you need to consider two things: The company size. The goal you’re trying to achieve.Depending on these two factors, you’ll want to pitch one of these contacts: Author Editor Marketing/content marketing manager WebmasterWatch the video to learn more about deciding who will be the best person to contact with a pitch for a backlink.#linkoutreach #linkbuilding #linkbuildingcourseBe sure to subscribe for more actionable marketing and SEO tutorials.https://www.youtube.com/AhrefsCom?sub_confirmation=1STAY TUNED:Ahrefs https://ahrefs.com/YouTube https://www.youtube.com/AhrefsCom?sub_confirmation=1Facebook https://www.facebook.com/AhrefsTwitter https://twitter.com/ahrefs

Categories
Search Engine Optimization

How to Vet and Validate Link Prospects (Fast) – 3.1. Link Building Course [Video]

In this video, you’ll learn how to quickly vet and validate your list of link prospects.***************************************Additional Link Building Resources[Playlist] Advanced Link Building Course by Ahrefs https://www.youtube.com/playlist?list=PLvJ_dXFSpd2t31nRDgkPZ7p1PDfHmaW8P[Previous Lesson] How to Segment Link Prospects for Scale – 2.3. Link Building Course https://www.youtube.com/watch?v=PYkiIlf-eBQ***************************************When validating your list of prospects, you want to make sure of two things:1. You’re pitching relevant prospects.2. These are actually the links you want.This stage can be pretty monotonous but it’s necessary. There are three steps you can take to vet your prospects.First, you can narrow down your list of prospects by SEO metrics. The two most common metrics to use are Domain Rating and domain-level website traffic.But trusting these two metrics alone would be a mistake.So the second step would be to ensure that prospects’ pages are relevant to the page you’re pitching. At this stage, you need to scan your prospect pages’ titles to get an idea of what the page is about.Finally, you’ll need to validate that your pitch angle is relevant. Meaning, you should check each prospect’s page to make sure they’re still mentioning the linkable point. And this can be done in a semi-automated way (under 5 minutes) which is taught in the video.Watch the video to learn more about how to vet your prospects in each one of these three steps.#linkprospecting #linkprospects #linkbuilding #linkbuildingcourseBe sure to subscribe for more actionable marketing and SEO tutorials.https://www.youtube.com/AhrefsCom?sub_confirmation=1STAY TUNED:Ahrefs https://ahrefs.com/YouTube https://www.youtube.com/AhrefsCom?sub_confirmation=1Facebook https://www.facebook.com/AhrefsTwitter https://twitter.com/ahrefs

Categories
Search Engine Optimization

How to Segment Link Prospects for Scale – 2.3. Link Building Course [Video]

In this video, you’ll learn how to segment your link prospects to personalize and scale your link building outreach campaigns.***************************************Additional Link Building Resources[Playlist] Advanced Link Building Course by Ahrefs https://www.youtube.com/playlist?list=PLvJ_dXFSpd2t31nRDgkPZ7p1PDfHmaW8P[Previous Lesson] How to Grow Your List of Prospects With “Lookalike Prospects” – 2.2. Link Building Course https://www.youtube.com/watch?v=AXFBvxYACjE***************************************As you learned from previous tutorials, having good seed prospects helps you define proper pitch angles for your outreach campaign. And with lookalike prospects, you’re able to build a sizable and relevant list of link prospects.But with such a huge list of prospects, it’s tough to send personalized emails at scale. Enter prospect segmentation. Segmenting your link prospects can help you to scale personalized outreach emails, which is taught in this video.You can use linkable points from your seed prospects to make your emails personalized, which means that you can send virtually the same email to many prospects in your list. To do it efficiently, you have to group your prospects by segment. Watch the video to learn how to do it at scale.#segmentlinkprospects #linkbuilding #linkbuildingcourseBe sure to subscribe for more actionable marketing and SEO tutorials.https://www.youtube.com/AhrefsCom?sub_confirmation=1STAY TUNED:Ahrefs https://ahrefs.com/YouTube https://www.youtube.com/AhrefsCom?sub_confirmation=1Facebook https://www.facebook.com/AhrefsTwitter https://twitter.com/ahrefs

Categories
Search Engine Optimization

How to Grow Your List of Prospects With “Lookalike Prospects” – 2.2. Link Building Course [Video]

Additional Link Building Resources[Playlist] Advanced Link Building Course by Ahrefs https://www.youtube.com/playlist?list=PLvJ_dXFSpd2t31nRDgkPZ7p1PDfHmaW8P[Previous Lesson] How to Find Your Seed Prospects – 2.1. Link Building Course https://www.youtube.com/watch?v=LdBqRpN7bSk***************************************The term “lookalike prospects” is inspired by lookalike audiences commonly used in online advertising. Usually, they share similar characteristics to your existing customers or website visitors.In link building, lookalike prospects are people similar to a seed link prospect. And seed prospects are people who link to a page for a specific reason.In the previous video, we talked about how to find seed prospects and identify the reasons why they linked to a particular page. These specific reasons, or “linkable points,” can be identified by patterns in a competing page’s link profile. Best of all, these linkable points help us define our pitch angles.Watch the video to learn how to pinpoint a footprint and find lookalike prospects based on a seed. This will help you find plenty of opportunities to send your link outreach pitches to. #linkprospecting #linkbuilding #linkbuildingcourseBe sure to subscribe for more actionable marketing and SEO tutorials.https://www.youtube.com/AhrefsCom?sub_confirmation=1STAY TUNED:Ahrefs https://ahrefs.com/YouTube https://www.youtube.com/AhrefsCom?sub_confirmation=1Facebook https://www.facebook.com/AhrefsTwitter https://twitter.com/ahrefs

Categories
Search Engine Optimization

How to Find Your Seed Prospects – 2.1. Link Building Course [Video]

In this video, you’ll learn how to find seed prospects for your link building campaign.***************************************Additional Link Building Resources[Playlist] Advanced Link Building Course by Ahrefs https://www.youtube.com/playlist?list=PLvJ_dXFSpd2t31nRDgkPZ7p1PDfHmaW8P[Previous Lesson] Competitor Analysis: Understanding How a Page Got Backlinks – 1.2. Link Building Course https://www.youtube.com/watch?v=PsmA6bm3COYHow to Do a Basic Backlink Analysis on Your Competitors https://www.youtube.com/watch?v=Io4ugroDedoHow to Get Backlinks By “Stealing” From Low-Quality Pages https://www.youtube.com/watch?v=wPjPjNK-bDM***************************************Seed prospects are people who link to a page for a specific reason. They may link because of a particular point made in the content, or because they like the brand, or for other reasons. Finding seed prospects is essential for your link building campaign because of two things: you’ll understand why people are linking to a page you’ll know how to approach them in your outreach pitch.When it comes to finding link prospects, one of the most important skills you’ll need is the ability to identify patterns. In our case, a pattern is the common reasons for linking or commonality among linking pages.You can look for patterns in 3 places when analyzing a competing page’s link profile. And these places are: the context of links to a competing page; the referring page titles of a competing page’s backlinks; incorrect, dangerous, or outdated recommendations in the content.You’ll learn more about these patterns in the video.#howtofindseedprospects #linkbuildingprospects #linkbuilding #linkbuildingcourseBe sure to subscribe for more actionable marketing and SEO tutorials.https://www.youtube.com/AhrefsCom?sub_confirmation=1STAY TUNED:Ahrefs https://ahrefs.com/YouTube https://www.youtube.com/AhrefsCom?sub_confirmation=1Facebook https://www.facebook.com/AhrefsTwitter https://twitter.com/ahrefs

Categories
Search Engine Optimization

Investigating Google’s November Core and December Product Reviews Algorithm Updates [Video]

The podcast is back! In this episode Marie digs into what she is seeing in the wake up the November core and the December product reviews updates. She shares specific examples of the types of content that is performing well from her own website as well as discusses what others in the industry are seeing.This episode corresponds with newsletter episode 213:https://www.mariehaynes.com/newsletter/episode-213-light-version/Links mentioned in this episode:Google’s November core update announcementhttps://twitter.com/googlesearchc/status/1460970568128385031Google’s blog post on what webmasters need to know about core updateshttps://developers.google.com/search/blog/2019/08/core-updatesGoogle’s December product reviews announcementhttps://developers.google.com/search/blog/2021/12/product-reviews-update-and-your-siteMarie’s article on Needs Met and Understanding User Intentwww.mariehaynes.com/understanding-user-intent/MHC’s book and checklist on analyzing your site in the eyes of the QRGwww.mariehaynes.com/product/quality-raters-guidelines/Information on having the MHC team review your site in the eyes of Google’s blog post on core updateswww.mariehaynes.com/services/site-quality-assessments/Past episodeswww.mariehaynes.com/seo-newsletter/seo-podcast/Contact MHCwww.mariehaynes.com/contact/Book on Unnatural Links and Manual Action Removalwww.mariehaynes.com/product/unnatural-links-book/Quality Raters Bookwww.mariehaynes.com/product/quality-raters-guidelines/Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter Twitter: @Marie_Haynes – Twitter.com/Marie_Haynes

Categories
Search Engine Optimization

SEO Strategies to Focus on in 2022 [Video]

In this episode Marie discusses what SEO’s should focus on in the new year including – better serving user intent, EAT, getting content indexed, core web vitals, technical SEO changes that can move the needle, web 3.0, link building, MUM and other Google advancements.This episode corresponds with newsletter episode 216:https://www.mariehaynes.com/newsletter/episode-216-light-version/Links mentioned in this episode:MHC’s blog post on EATwww.mariehaynes.com/eatPerficient Digitals report on link buildinghttps://www.perficient.com/insights/research-hub/links-as-a-ranking-factorMike Ginley’s post on internal linkinghttps://www.mikeginley.com/blog/internal-linking-best-practices-for-seo/Google’s blog post on core updateshttps://developers.google.com/search/blog/2019/08/core-updatesAndrei Prakharevich on MUMwww.link-assistant.com/news/google-mum-update.htmlBrave Search’s post on Web 3.0brave.com/learn/what-is-web3/Past podcast episodeswww.mariehaynes.com/seo-newsletter/seo-podcast/MHC’s book and checklist on analyzing your site in the eyes of the QRGhttps://www.mariehaynes.com/product/quality-raters-guidelines/Information on having the MHC team review your site in the eyes of Google’s blog post on core updateshttps://www.mariehaynes.com/services/site-quality-assessments/Contact MHCwww.mariehaynes.com/contact/Book on Unnatural Links and Manual Action Removalwww.mariehaynes.com/product/unnatural-links-book/Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/Subscribe to the newsletter: Mariehaynes.com/newsletter Twitter: @Marie_Haynes – Twitter.com/Marie_Haynes

Categories
Search Engine Optimization

▷ SEO Video Show EP076: @Julian Goldie – Founder @Julian Goldie SEO | Link Building [Video]

Win cool SEO prizes and get weekly knowledge bomb recaps in your inbox! https://seo.video/recap ▷ SEO Video Show EP076: @Julian Goldie – Founder @Julian Goldie SEO | Link Building17:52 – How do you rank page 1 on Google? 19:05 – How did you get into SEO? 20:05 – How did you actually learn SEO?24:21 – What are your strategies when handling different International clients? 24:40 – What’s up with the income split between your portfolio and client work? When do you suggest newbies take on clients to create cash flows to scale affiliate sites? 28:30 – You are doing Fiverr work too. What is the background behind that? 30:10 – What scalable process we should pay attention to when building links?32:00 – Is there a specific video about Haro link building on your channel? 32:30 – Low outbound links – like less than 10 increase domain authority – true or false? 34:07 – Do you never go under what the domain authority is when you build link? Like 70 or something? 35:34 – Out of 2022 backlinks, you only have 220 different referring IPs linking to your website. This can negatively affect your Google rankings?37:00 – What is some stuff that you use in finding links? What tips can you give us? 41:16 – What is your success rate? 45:33 – What tools do you use to build links?49:22 – Can you tell us your mixture of links? 51:26 – Do you personalize the first line or the whole email to each webmaster?56:58 – What is your advice to become an SEO professional?Google just released a video. Why are SEOs and Devs from different planets?https://www.youtube.com/watch?v=-Ysi6Y1BkqM To be a successful in-house enterprise SEO, developing a great relationship with your dev team is a must. For example, if you need to optimize your crawl budget, you need to have them edit your robots.txt Alina Ghost shares 5 Steps to Optimizing Your Crawl Budget on Rank Ranger. Let’s check out the first one. https://youtu.be/v_orONJ9Tyc?t=66 Speaking of robots. A new robot’s meta tag was just released. John Lincoln tells us a little about it. https://youtu.be/CKE3flamtsk?t=89 I’m sure in the coming months, we will see some exciting indexing tests with this new tag. Chris Palmer drops SEO indexing tips in a new video this week. Let’s check one out https://youtu.be/D1-HI_M2CjY?t=412 Indexing is a topic especially with the new IndexNow project by Bing. Fabrice Canel from Bing will be next week to talk more about it. Tom Critchlow shares how you can be a successful in-house SEO https://youtu.be/BkGqP5zHbTM?t=1358 So what’s the first step in getting hired as an in-house SEO? An optimized resume. Sheila Barbosa from Deloitte shares how on Grow with Google https://www.youtube.com/watch?v=QaaD8KRJKmE Pretty much keyword stuff you resume. Take the job posting of the company you are applying to and pretty much add as much of it in your resume or on your LinkedIn profile. Before I introduce you to the guest today, here is a word from our sponsor. Are you sick of your competitors outranking you in the search results? Your solution is Ahrefs Webmaster Tools—and it’s FREE! This isn’t one of those 14-day-free trial offers. Instead, it’s a super powerful tool that’ll do a full website audit for you AND keep working for you—for free.It’ll scan your site and prioritize precisely what you need to fix to improve your search results. Visit https://ahrefs.com/webmaster-tools for this free tool. By checking out our sponsors, you support this show! Now let’s introduce our guest.============= Julian has delivered a 2200% increase in website traffic in 6 months. He has worked on over 1,500+ successful link-building campaigns. He has Helped 1,200+ clients with SEO link building. He is a Published Author, Podcaster and YouTuber He is featured on CBS, Cloudways, Lemlist, and NBC Please welcome the founder of GOldie Agency, Julian Goldie! =============#SEO #SearchEngineOptimization #SEOvideoSHOW Follow us:https://youtube.seo.videohttps://www.twitter.com/seovideoshowhttps://www.facebook.com/seovideoshowhttps://www.linkedin.com/company/seovideoshowhttps://g.page/seovideoshowChat live: https://seo.video/discordContact us:Paul Andre “DRE” de Veraweb: https://seo.videoemail: [email protected]: (323) 523-5122

Categories
Digital Marketing for Professionals

The Biggest Changes in Content and SEO with John-Henry Scherck | #Shorts [Video]

Growth Plays’ John-Henry Scherck and Ross Hudgens discuss the biggest changes coming in content and SEO this year.Subscribe today for weekly tips: https://bit.ly/3dBM61fFull episode + show notes: https://www.siegemedia.com/conversation/john-henry-scherck-seoListen on iTunes: https://podcasts.apple.com/us/podcast/whats-changing-in-content-and-seo-in-2022-with-john/id1289467174?i=1000548956728Listen on Spotify: https://open.spotify.com/episode/3wdOQIgJ8uNlezmuSHdC93Follow John-Henry on Twitter: https://twitter.com/JHTScherckFollow Siege on Twitter: http://twitter.com/siegemediaFollow Ross on Twitter: http://twitter.com/rosshudgensEmail Ross: [email protected]#seo | #contentmarketing | #shorts

Categories
Digital Marketing for Professionals

Blogs vs. Learning Centers: Why Blogs Work | #Shorts [Video]

Should your website have a blog or a learning center?In this video, Ross Hudgens discusses the pros and cons of both and ultimately, what makes the most sense for your business.Subscribe today for weekly tips: https://bit.ly/3dBM61fListen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsMFollow Siege on Twitter: http://twitter.com/siegemediaFollow Ross on Twitter: http://twitter.com/rosshudgensEmail Ross: [email protected] by Cara Brown: https://twitter.com/cararbrown#seo | #contentmarketing | #shorts

Categories
Digital Marketing for Professionals

Blogs vs. Learning Centers: Why Learning Centers Work | #Shorts [Video]

Should your website have a blog or a learning center?In this video, Ross Hudgens discusses the pros and cons of both and ultimately, what makes the most sense for your business.Subscribe today for weekly tips: https://bit.ly/3dBM61fListen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsMFollow Siege on Twitter: http://twitter.com/siegemediaFollow Ross on Twitter: http://twitter.com/rosshudgensEmail Ross: [email protected] by Cara Brown: https://twitter.com/cararbrown#seo | #contentmarketing | #shorts