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Sales Funnel Software and Tools

LinkedIn advertising platforms | How do LinkedIn ads works [Video]

This LinkedIn marketing tool enables you to personalize your sales strategy and provides data-driven results to tell you where your sales strategy should be going. You can use this LinkedIn tool to keep track of your sales prospects. It can make calls, send text messages, track emails, and automate outreach efforts.LinkedIn Ads are a force in B2B advertising, giving marketers a unique chance to connect with an audience in a business mindset.Watch to get more like subscribe and must share #funtimevideooneverythings

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Digital Marketing

Linkedin Marketing Basics – Marketing on Linkedin – Examples of Linkedin Ads for 2022 – [Video]

Here i’m going to cover the basics of Linkedin marketing – what is linkedin advertising, show examples of LinkedIn ads, and talk about Linkedin ads in general. Why linkedin ads for b2b in 2022? How to advertise on LinkedIn? How to run Linkedin Ads? Do Linkedin ads Work? Here are the Linkedin marketing basics. Let’s get into Linkedin marketing basics. 🔴 Subscribe for more tips: https://bit.ly/ImpactableSubscribe✅Watch our most recent videos: https://www.youtube.com/user/jrowe21am/videos————- Social ————–Personal LinkedIn – https://www.linkedin.com/in/justin-rowe-4043339b/Company LinkedIn – https://www.linkedin.com/company/80379272Company facebook – https://www.facebook.com/Impactable.coWebsite – https://impactable.com/

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Marketing Analytics and Reporting

The Right Way to Run Display Ads in 2022 [Video]

Like most things in marketing, there’s a time, place, and a right way to run Display Ads.As Mark Huber, Head of Brand & Product Marketing, and Silvio Perez, Head of Performance Marketing at Metadata, point out, a lot of it hinges on getting your message in front of the right people. But that’s not the full story. Listen as they delve into everything from proper Display targeting to what makes up a good creative Display.● How to show performance when using Display Ads● The benefits of having multiple touchpoints when using Display ● Why you should set the right conversion expectationsCatch the full episode to get more insights into all things Display Advertising.If you’d like to learn more, reach out and schedule a demo: https://metadata.io/🔴 Subscribe for more content on YouTube: https://www.youtube.com/channel/UC97TQ8fPTt9DK3zk3cPPnCA?sub_confirmation=1 😀 Check out our social media channels: Facebook: https://www.facebook.com/metadata.io/ LinkedIn: https://www.linkedin.com/company/metadata/ Twitter: https://twitter.com/metadataio #display #digitalmarketing #demandgenu

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Digital Marketing

Linkedin ad Benchmarks 2022 for B2B marketing campaigns. How to think about LinkedIn ad benchmarks [Video]

Linkedin ad benchmarks are a common discussion point for many b2b marketers when they talk about linekdin ad campaigns. Here is the link I reference for Linkedin ad benchmarks for 2022 – https://www.theb2bhouse.com/linkedin-ad-benchmarks/Take these numbers with a grain of salt. 🔴 Subscribe for more tips: https://bit.ly/ImpactableSubscribe✅Watch our most recent videos: https://www.youtube.com/user/jrowe21am/videos————- Social ————–Personal LinkedIn – https://www.linkedin.com/in/justin-rowe-4043339b/Company LinkedIn – https://www.linkedin.com/company/80379272Company facebook – https://www.facebook.com/Impactable.coWebsite – https://impactable.com/

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Digital Marketing

LinkedIn Ads & Retargeting: Watch This Before You Spend Another Dime On Advertising! – Justin Rowe [Video]

You may be spending a lot of money on LinkedIn ads, but are you getting the most out of them?The answer is probably a lot less than you could be.That’s why we called Justin Rowe to join us today and talk about how you can use LinkedIn Ads and retargeting to get more leads, sales, and customers.Justin is the Founder of Impactable, a LinkedIn ads agency, and if someone knows how to get the most out of LinkedIn ads, it’s him. In this episode, we will talk about many different things and aspects of LinkedIn ads and how to use them for your business, so if you’re thinking about using LinkedIn ads or already are but not happy with the results, this episode is for you.Here’s an overview of what we went through:0:00 – Intro1:46 – Coming from different backgrounds brings the uniqueness to marketing3:52 – From the restaurant industry to the marketing industry7:48 – Lead gen vs demand gen on LinkedIn11:50 – How to structure the ads on LinkedIn17:50 – Shaping organic community19:40 – Targeting ads to specific companies21:40 – Should ads in the feed lead people to the website25:20 – Video vs photo vs text, what works best?30:03 – What is the average frequency of showing ads32:42 – new changes in marketing37:00 – Leads don’t always generate revenue38:07 – Team structure and what’s next41:42 – The importance of a good youtube channel45:20 – Retargeting website visitors with youtube ads46:10 – Diversifying and testing other channels49:19 – Advice for the Funky Marketing audience50:40 – OutroEnjoy!————————————————————————————–Funky Marketing Show is a podcast in which we’re talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.Listen on:Anchor: https://anchor.fm/funky-marketingSpotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56MApple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4Our website: https://www.funkymarketing.net/Need help?Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!

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Digital Marketing

How to optimize a Linkedin Ads Campaign for B2B – A Linkedin Ads Strategy Video for beginners 2022

We are going to talk about how to optimize a LinkedIn ads campaign for b2b in 2022. This is a LinkedIn ads strategy video for beginners. Things I’ll cover1. Optimizing Linkedin ads cold campaign2. Optimizing LinkedIn ads for cost per click and click-through rates. 3. Linkedin ads retargeting layer4. Basic Linkedin ads strategy. Contents of this video————————————-0:00 intro0:11 Optimizing Cold Linkedin Ads Campaign2:09 Cost Per Click6:15 Optimizing Linkedin Retargeting Campaign

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Digital Marketing

Linkedin Ads and marketing for B2B – Impactable’s Linkedin Ads Channel [Video]

Hey, the impactable youtube channel is going to be the spot for linkedin ads. B2b marketing, general marketing knowledge. My goal is actually to provide a completely free education for anyone who’s interested in learning about linkedin ads. That’s gonna be my primary focus. So I actually have a pretty complete playlist for linkedin ads, basics. It will walk you through everything from creating an ad account, creating a company page, giving people access to creating your first ad.I’m then going to build out the additional resources of intermediate and advanced and there’s a lot of value here guys. So in addition to just loving and being obsessed with marketing, we’ve also worked with some really big accounts, some publicly traded companies, some well funded startups, add accounts that have half a million dollars a month. So I assume there should be a couple of nuggets information that even an experienced marketer like you could find value in.But my real passion is helping scrappy startups kind of learn the basics and break things down in a way that’s not too intimidating. So hopefully you enjoy.

Categories
Marketing Analytics and Reporting

Advanced Linkedin Ads Reporting – Breakdown of conversions by demographic [Video]

So I’m showing you a custom visual report of linkedin ads that will guarantee an improved our roi and I can say that confidently because it’s showing you data that you can’t see inside linkedin. So for example, when I look at a linkedin campaign and let’s see, I have, you know, five or 6 different industries grouped inside of this one campaign.It’s really, really hard to see you know how each industry is doing company size. So the old way of fixing this or you know, even seeing the data would be the micro segment your campaign. So you’d have a marketing campaign, you’d have a financial services campaign, a legal services campaign, a software campaign and then, you know, you split this band and you see how they’re all doing it against each other.Well, we’ve pulled out the data of linkedin into a custom built agency analytics dashboard that we use for our clients to kind of analyze the results. And let me show you, let’s just this month, let’s go back to let’s just pull it in. So this is an ad account that’s been going since september of last year.So I can pull out the conversions and right now I’m looking at the demographics industry and I can see um how many conversions were getting, but more importantly, the breakdown of cost per conversion cost per click and click through rate by industry so I can see that yes, the majority of my leads are coming from marketing industry and actually I like to sort this by cost so that I can see the biggest opportunity uh if I don’t break this.So because a lot of times you’ll see, sometimes you’ll see a pocket in here where you have a decent amount of spend with no results to show for it. And it’s an easy win when you can shut those off and funnel your money somewhere else. So here, the majority of my spend is going to marketing agencies and we’re getting conversions, which for us is a book called booked meeting for 320 per.So I will I will preface this by saying, I’m actually okay getting leads in this industry at a higher rate or a higher cost per conversion because we allow white labeling of our services to marketing agencies. So one sale could easily turn into 3 or 4 or five new clients for us. So I would actually pay a lot more for a book called from this industry.So I’m I’m okay with them being more expensive. But these other ones, like for instance, this computer software, we’re getting $334 cost per book call where we’re getting $169 book calls for financial services. And so this is interesting because one of the things is you don’t necessarily know how everyone is classifying their own company inside of linkedin.So you’re not really sure if computer software, internet there’s there’s a couple of very similarly class information services. There’s a lot of ones that are grouped together and you’re not really sure what’s what or which one you’re gonna have more traction with. So you end up selecting like three or four of them.So being able to see the breakdown here is pretty massive. So I would say based on this data, I would probably turn this one off. I’d probably turn, you know, we have money hitting nonprofit. So I would say over 300 if it’s not marketing and advertising for a book meeting for us is probably too much.So this is cutting it pretty close. I would probably turn this one off because we have other options. I would turn nonprofit, off and look at here. So we have $1300 that hit management consulting group and have not ever had a lead from it. Same with staffing and recruiting, same with insurance.Whereas you can see down here, there might be some areas of opportunity where we had some money, hit professional training and coaching and higher ed. And we’ve had multiple books, calls for pretty minimal spend less than $1,000 hit this group. And yet we’ve booked seven meetings from that at a cost per, you know, call of $112 or $60 here.So this might be something where we weren’t intentionally targeting them, but they got swept up in our, in our group somehow. But now we’re seeing that, that could be a good opportunity. And it’s the same with company size where we can look at our overall spend and we can see exactly what companies were spending the most at and where we’re getting the best call booking.So you might you might think that you serve companies from 1-500 or any company above 50. But when you start pulling out and looking at the data there’s very clear patterns of where you have more traction and where you have worse traction. So for us again the book calls 200-500. We’ve done multiple experiments and you know maybe we don’t quite have the brand authority yet or maybe that’s just a higher price.

Categories
Digital Marketing

Linkedin’s Single Image Ad Retargeting – New Feature!! [Video]

Linkedin’s new update is a great work around the website privacy and cookie policies. So what I’m talking about is the single image ad retargeting from linkedin and so previously if you’re not familiar with this or I’m sure you are, if you’re an advertiser you send traffic to your website from facebook or linkedin or wherever and it relies on your website cookies to tell you who the visitors are and allow you to retarget those in your audiences on the platform.And now with the changing policies, maybe 30 or 40 of your website visitors are cooking. And so out of 100 visitors, you might only be able to build 30 or 40 new people into retargeting audience. So now linkedin’s answer to that is to keep the data inside its platform to track those who interact with your single image ads and allow you to use those as a retargeting audience.So this is actually a pretty big deal for some of our clients. It’s actually doubled the audience that they’re able to retarget. And so if you go into your campaign manager next to plan, you go into audiences, you can create click audience. And the new option is here single image.So the main highlights of this other than it’s going to double your retargeting audience. Is that a it’s retroactive which means it’s not just who if you set this up today, it will then start to collect, linkedin already owns this data. So if you’ve been running ads for the last 90 days, six months a year and you set this up, you can go back and grab all of that data. Um so even before you set up it’s not lost.The other cool thing is it really makes setting up these tears so much easier. So what I would recommend is setting up a cold audience um you know those who interacted with my cold ads, I would retarget those with retargeting ads and then I would set up one that if those people that really interacted with my retargeting ads then you know they’ve interacted with your cold ads, they’ve been on your website, they’ve been served an additional layer of ads and they’ve interacted with those.So serving uh serving ads to that group, I would be pretty warm leads. And you could probably push for a stronger call to action.

Categories
Marketing Analytics and Reporting

Linkedin Ads Conversion Tracking Setup [Video]

So in this video, I want to talk about conversion tracking. So this is super important in linkedin because I hear way too often, you know, linkedin ads is too expensive. Well compared to what compared to cost per click, cost per lead and I would agree with those, but I would usually push it further and say what’s the show up rate of those leads to actually a book call in the closed rate of those books, calls to conversions to purchases and almost always 95% of the time, probably 97, of the time.It’s, I don’t know, we don’t have that data. So what I would say is if you’re any kind of company running linkedin ads get conversion tracking as deep down the funnel as you can. So here’s and here’s what I mean. So I can actually see on my funnel more than actually, I don’t even have leads, we don’t run lead gen forms other than for our newsletter and we don’t have a lead gen form on our website.It goes book a call and then purchase basically and we track those and we put values on them. And so then we cannot just track by the book call or the purchases as you know, conversion equals one. The conversions are weighted so I can then make better decisions on what is more important.So I can actually see you know, this was just a call booking assist. So this wasn’t the, and I only give it a $10 value. It wasn’t the ad that they saw or clicked right before they booked the call but it was part of the journey. These are actual book calls.This ad was the last one they saw or clicked that drove them to book the call. And then the same with you know purchases, these are assists. Uh and these are you know we tracked by what level of purchase. So how how the heck do you do that? Um so let’s look at that real quick so if you go into, oh gosh it’s gonna I’m messing up already here.So if you go into because they change the setup, if you go into conversion tracking you can set up your conversions and almost always like the way people usually do it is it’s by button button pixel. So they can tell when someone clicked a button um when they submitted a form or you submit a form on someone’s website and they redirect you a url.Redirected to a thank you page. And then that thank you page is set as a goal post. So we know anyone who hits that. Thank you page. We can count as a conversion. So we do that same concept where we where we say if they hit the url that has booked call in it then count that as a conversion.So how the heck do you set up a book called conversion or how do you send your book calls to that url in order to have a conversion? Well, almost any call booking software has this ability. So I’ll show you in ours our linkedin ads, you can go in when you set up the event and I’ll do calendly because that’s a an easy example and that’s what we use, you can set up a confirmation page.So by default it just shows them a calendar lee page that says, you know, thank you. You’re you’re, your call booking is confirmed. But we set up a redirect to an external site and we send it to our website page that we set up specifically for that.So the same way you set up a thank you page for your form submissions. Just duplicate set up a super simple page that has a url. That you can track for conversions. And then when they confirm their call booking, their forwarded to that page and you’ll be able to track that conversion and then we actually do it a step further where we do the exact same thing for for confirmation of a purchase, where we use sales pages, we use pay kickstart dot com.So when someone goes to our website, they go to purchase, they are presented with the sales page. They put the information in and then it redirects them to a purchase, confirmed page that thanks them for their purchase and gives them the next steps and it more importantly gives us the url that we can track and helps us optimize our campaigns better..