You may be spending a lot of money on LinkedIn ads, but are you getting the most out of them?The answer is probably a lot less than you could be.That’s why we called Justin Rowe to join us today and talk about how you can use LinkedIn Ads and retargeting to get more leads, sales, and customers.Justin is the Founder of Impactable, a LinkedIn ads agency, and if someone knows how to get the most out of LinkedIn ads, it’s him. In this episode, we will talk about many different things and aspects of LinkedIn ads and how to use them for your business, so if you’re thinking about using LinkedIn ads or already are but not happy with the results, this episode is for you.Here’s an overview of what we went through:0:00 – Intro1:46 – Coming from different backgrounds brings the uniqueness to marketing3:52 – From the restaurant industry to the marketing industry7:48 – Lead gen vs demand gen on LinkedIn11:50 – How to structure the ads on LinkedIn17:50 – Shaping organic community19:40 – Targeting ads to specific companies21:40 – Should ads in the feed lead people to the website25:20 – Video vs photo vs text, what works best?30:03 – What is the average frequency of showing ads32:42 – new changes in marketing37:00 – Leads don’t always generate revenue38:07 – Team structure and what’s next41:42 – The importance of a good youtube channel45:20 – Retargeting website visitors with youtube ads46:10 – Diversifying and testing other channels49:19 – Advice for the Funky Marketing audience50:40 – OutroEnjoy!————————————————————————————–Funky Marketing Show is a podcast in which we’re talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.Listen on:Anchor: https://anchor.fm/funky-marketingSpotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56MApple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4Our website: https://www.funkymarketing.net/Need help?Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!
Hey, the impactable youtube channel is going to be the spot for linkedin ads. B2b marketing, general marketing knowledge. My goal is actually to provide a completely free education for anyone who’s interested in learning about linkedin ads. That’s gonna be my primary focus. So I actually have a pretty complete playlist for linkedin ads, basics. It will walk you through everything from creating an ad account, creating a company page, giving people access to creating your first ad.I’m then going to build out the additional resources of intermediate and advanced and there’s a lot of value here guys. So in addition to just loving and being obsessed with marketing, we’ve also worked with some really big accounts, some publicly traded companies, some well funded startups, add accounts that have half a million dollars a month. So I assume there should be a couple of nuggets information that even an experienced marketer like you could find value in.But my real passion is helping scrappy startups kind of learn the basics and break things down in a way that’s not too intimidating. So hopefully you enjoy.