Marketing Analytics and Reporting

LinkedIn analytics and what they mean [Video]

LinkedIn analytics have changed in 2022 and in this video I explain the changes, what they mean and how you should be using this data to help with your marketing strategy. LinkedIn post views are NOT now based on the number of post views for your last post, but post impressions from the last 7/14/28/90/365 days. This is a game-changer as far as I’m concerned when it comes to LinkedIn post analytics, views for the last post you did was rudimentary, because if you’d just posted on LinkedIn you may only have 20 views, but your last post may have reached thousands! It was a pointless metric. I’ll be talking about the recent changes to LinkedIn analytics and explaining what they mean. Regularly checking your LinkedIn data is essential when it comes to quantifying your impact on the platform, they help you monitor your return on investment and ensure you’re reaching the right audience.If you like to know how to generate leads through LinkedIn come to my next online workshop, which starts 28 June. you’d like regular tips and advice on social media marketing please like and subscribe to my channel. Here’s another video you may be interested in: 13 LinkedIn post ideas #LinkedInAnalytics #LinkedInTips #GetSocial

Small Business Marketing

Everything You Need to Know About LinkedIn Lead Generation [Video]

Linkedin is a great tool for building your brand and driving traffic and generating leads for your business but the majority of you are not doing it right. Most of the LinkedIn messages i have seen come out as spammy. In today’s video, we gonna all the dos and don’t of LinkedIn for lead generation.Start selling on LinkedIn with LinkedInX and I’ll also give you all of my best courses, together with weekly coaching to get you unstuck and scale your agency. at: ➡️ ⬅️Drive more business from LinkedIn – ➡️ ⬅️If you want us to do Lead Gen for you, check out: https://x27marketing.comEverything You Need to Know About Linkedin dos and don’t for Lead Generation in 2022__Lead generation refers to all of the activities and strategies you use to attract potential customers. Generating leads is important because, with nurturing, potential customers can become paying customers that use your products and drive revenue. #Linkedin #LeadGeneration #AlexBerman/// MORE FROM ALEX00:00 Everything You Need to Know About Linkedin dos and don’t for Lead Generation00:59 Why is lead Generation Important for your business?02:25 Advantages of LinkedIn03:21 Do’s of Linkedin08:48 Don’t of LinkedinSubscribe for more content like this: BUSINESS INQUIRIES: For sponsorships, you can reach us at: [email protected] Berman,Email10K,linkedin,Everything You Need to Know About Linkedin dos and don’t for Lead Generation,linkedin sales navigator,linkedin marketing,linkedin lead generation,how to use linkedin,lead generation,linkedin lead generation tutorial,b2b lead generation,linkedin for business,linkedin tips,linkedin lead generation 2022,linkedin lead generation b2b,linkedin marketing 2022,linkedin marketing tutorial for beginners,dos and dont of linkedin 2022

Digital Marketing

LinkedIn Ads & Retargeting: Watch This Before You Spend Another Dime On Advertising! – Justin Rowe [Video]

You may be spending a lot of money on LinkedIn ads, but are you getting the most out of them?The answer is probably a lot less than you could be.That’s why we called Justin Rowe to join us today and talk about how you can use LinkedIn Ads and retargeting to get more leads, sales, and customers.Justin is the Founder of Impactable, a LinkedIn ads agency, and if someone knows how to get the most out of LinkedIn ads, it’s him. In this episode, we will talk about many different things and aspects of LinkedIn ads and how to use them for your business, so if you’re thinking about using LinkedIn ads or already are but not happy with the results, this episode is for you.Here’s an overview of what we went through:0:00 – Intro1:46 – Coming from different backgrounds brings the uniqueness to marketing3:52 – From the restaurant industry to the marketing industry7:48 – Lead gen vs demand gen on LinkedIn11:50 – How to structure the ads on LinkedIn17:50 – Shaping organic community19:40 – Targeting ads to specific companies21:40 – Should ads in the feed lead people to the website25:20 – Video vs photo vs text, what works best?30:03 – What is the average frequency of showing ads32:42 – new changes in marketing37:00 – Leads don’t always generate revenue38:07 – Team structure and what’s next41:42 – The importance of a good youtube channel45:20 – Retargeting website visitors with youtube ads46:10 – Diversifying and testing other channels49:19 – Advice for the Funky Marketing audience50:40 – OutroEnjoy!————————————————————————————–Funky Marketing Show is a podcast in which we’re talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.Listen on:Anchor: website: help?Go to and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!


How To Set Up And Optimize Your Linkedin Profile in 5 Steps | Linkedin Profile Tips and Optimization [Video]

In this video, you’ll learn how to set up and optimize your LinkedIn profile in 5 steps.Download the FREE LinkedIn checklist👇 like your website is the home base for all your marketing efforts, your LinkedIn profile is the starting place to growing a following and making money on LinkedIn.“You have to optimize your profile. Don’t even bother spending time on LinkedIn doing anything if you have a crappy profile because it’s just not going to work right. Or it’s going to work to a degree, but you’re going to see way better results if you have an optimized profile.”Mandy Mckewen | Luminetics6 Things You Need To Nail With Your LinkedIn Profile 1. Your profile picture This needs to show a happy smiling person of you with a bright background. This way when you comment or post you will stand out from the blue and white LinkedIn platform. 2. A savage banner imageIt is like the hero image of the website. I’ve seen three types of banners that work on LinkedInThe authority banner- This displays a book or lead magnet that you have created positioning you as an expert in the field.The social proof banner- that shows you speaking or in action doing something connected to your work or shows logos or quotes from brands and people who have worked with you.Or the clarity banner- This says who you help, where you help them, how you help them, and the benefit you bring. 3. Create a oneliner This is a simple, quick, and clear way for someone to exactly what you do. Here is that equation again:Who you help + Where you help them + How you help them + The benefit you bring Now obviously if your business is not geographically bound then you want to leave that out and you can rearrange the order of these items, but it all needs to add up. Here is an example:Helping dads in the Atlanta area lose weight so they can feel like themselves again. Or I create a custom Squarespace website to help you grow your business and save you time in just 2 weeks. 4. Write your About section This section is a chance to explain more about what you do, the steps someone takes to work with you, your story, etc. I have a whole video on how to write the copy for the homepage of your website, you should use that for your LinkedIn profile because everything will carry over.5. Enable creator mode This going to give you some awesome options how to expand your network and content reach. Some of the main benefits of creator mode include:You can display the topics you post about in your profile introduction as hashtags. This will make it easier for other LinkedIn members to discover your content and follow you.You can create a 30-second profile picture video for people to learn more about you, and to get a feel of your personality.You can highlight your original content on your profile by moving your Featured and Activity sections to be first on your profile. You become eligible to be featured as a suggested creator to follow so potential followers can discover you and your content across LinkedIn.You get access to creator tools such as LinkedIn Live Video and LinkedIn Newsletters if you meet the access criteria. You Change your Connect button on your profile will change to Follow. And display the number of followers you have on your profile. If you are like “Yo, what is the difference between followers and connections?” Followers can see your content but you cant see thiers, and people can follow you without you having to approve them.Your connections can see your content AND you can see their content. Also, you can direct message your connections too, whereas you can only message a certain amount of people you follow if you are paying for “inmail” which is part of a LinkedIn premium accountYou want people to easily be able to follow you, but when you reach out to people you want to connect with them. Download the FREE and fillable website design checklist👇 out the full list of courses👇 #LinkedInprofile #LinkedIn