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PPC Advertising

Google Ads Performance Max Campaigns – When Should You Use The Performance Max Campaign? [Video]

Please join our FREE Facebook group ‘Google Ads Like A Boss’. Meet like-minded professionals, join the discussions, ask questions, offer help and much more. https://www.facebook.com/groups/googleadslikeabossThe No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeWant to know when and why to use the Performance Max campaign? Click to learn more about its benefits and how to use it for the best results.So when should you use it? So you have specific advertising and conversion goals and this is important and critical. You must have your conversion goals. So, for example, if you want to drive online leads or sales or any other specific goal you may have, you can set it up and optimise your PMax campaigns for that. You want to maximize the performance of your campaign, you aren’t limited by which channel your ads appears on.So you obviously running your ads across all the Google’s channels. You want to easily access all of Google’s advertising channels using a single campaign. Super simple, super easy, anybody can run it. All you need are the creative assets. And you want to get additional reach and conversion value beyond keyword-based search campaign. So you’re not only just running on search, you’re going pretty much everywhere and at the same time building up your brand and brand awareness.#performancemaxcampaigns #performancemax #performancemaxcampaign #digitalmarketingagency #marketingagency #digitalagency #googleadsoptimizationtips #googleadsoptimization #googleadsrecommendations #googleadwords #PPCChat #SEM #PPC #googleads #googleadstips #googleadstutorials #googleadstraining #googleadsoptimisation #googleadvertising #learngoogleads #googleadwords #googleadsconsultant #googleadsexpert #googleadsettings #googleadsspecialist #digitalmarketingWant to learn Google Ads? Here’s the playlist with over 20+ hours of tutorials and training: https://www.youtube.com/watch?v=aYysbzetu1A&list=PLO-Rw191vAq2eoUKUNVL9-hi9yEhYUnLG🔥🔥🔥 Google Ads Tools We Use🔥🔥🔥 ➡️ Google Ads MasterClass: https://sfdigital.co/3NfqXeZ➡️ Reduce click fraud. Increase profitability. https://sfdigital.co/3sDXzXZ➡️ Lower CPCs. Increase Quality Score with fast landing pages. https://sfdigital.co/3syg2Fx➡️ Optimize your Shopping campaigns for higher ROAS. https://sfdigital.co/3MlYwfr🔥🔥🔥 CONNECT WITH US 🔥🔥🔥 ➡️ LinkedIn: https://www.linkedin.com/in/uzairkharawala ➡️ Twitter: https://twitter.com/sfdigital ➡️ Facebook: https://facebook.com/sfdigitalstudios ➡️ GMB Page: https://g.page/sfdigital ➡️ Website: https://www.sfdigital.co.uk

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PPC Advertising

Google Ads Performance Max Campaigns – What Do You Need To Know About Performance Max Campaigns [Video]

Please join our FREE Facebook group ‘Google Ads Like A Boss’. Meet like-minded professionals, join the discussions, ask questions, offer help and much more. https://www.facebook.com/groups/googleadslikeabossThe No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeIs your conversion rate low, your CPA high, or your ROAS poor? Here’s a quick guide to what you need to know about Performance Max campaigns in Google Ads.So, the Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. That’s right you heard it right from a single campaign so what we have learnt over the years to keep search, display, video, Gmail, shopping all these types of ads in separate campaigns because all of them have got separate metrics. Google have completely turned the tables around and simplified it in a way that it is super easy and very effective to run such a campaign time and if you’re not running it yet, you should be by the end of this session. So, what they’ve done is they’ve thrown all their toys into one place into one campaign and they’ve taken away the keywords. Now, this is great news for those of you who struggle with keywords. If you struggled with the keywords, match types, negative keywords, search queries and all that, there’s none of it. You don’t need to worry about it.Google has created this campaign type which on the basis of the audience only and in my humble opinion I think keywords are the days of the keywords are now numbered sooner or later they are going to take it away because the algorithm is getting so powerful we really won’t need keywords as such. So they’ve thrown everything in here. So as you can see on the screen we’ve got images, we’ve got logos, we’ve got videos, and we’ve got text. All of them in one ad campaign or ad type. Then you can run these ads on YouTube, Gmail, Search, Display and discover all the five Google channels and networks.So it’s a very powerful way to get your name in front of that and it’s not only about branding and brand awareness is as they said it’s a goal-based campaign. You can run campaigns on the basis of your conversions. What your CPA is, what your ROAS needs to be all of this you can run and tell Google what you are looking for. So, here’s what all these ads or one ad needs all of these items. So, you can upload up to 20 images, 5 logos, 5 videos, 5 headlines of 30 characters each, 5 long headlines of 90 characters each, one description of 60 characters, 4 descriptions of 90 characters, call to action button, business name, final and display URL.Now, I don’t know why they make it simple and get rid of the description I guess for 60 characters is for smaller ad sizes which I can appreciate but then they’ve got five headlines of 30 characters and five headlines of 90 characters again depending on the size of the ad. They’ve got that but it’s pretty difficult to keep up with all of these different character counts and how many ads or how many headlines and descriptions they need. But it’s all in there you can’t go wrong even if you don’t remember it by heart. So I’m going to show and share some of the ad previews as to the how these ads look in the interface when they are run. So here’s a YouTube ad. And this is not an in-stream ad but it is what we call the discovery ads or the in feed ad where it you can click on it.#performancemaxcampaigns #performancemax #digitalmarketingagency #marketingagency #digitalagency #googleadsoptimizationtips #googleadsoptimization #googleadsrecommendations #googleadwords #PPCChat #SEM #PPC #googleads #googleadstips #googleadstutorials #googleadstraining #googleadsoptimisation #googleadvertising #learngoogleads #googleadwords #googleadsconsultant #googleadsexpert #googleadsettings #googleadsspecialist #digitalmarketingWant to learn Google Ads? Here’s the playlist with over 20+ hours of tutorials and training: https://www.youtube.com/watch?v=aYysbzetu1A&list=PLO-Rw191vAq2eoUKUNVL9-hi9yEhYUnLG🔥🔥🔥 Google Ads Tools We Use🔥🔥🔥 ➡️ Google Ads MasterClass: https://sfdigital.co/3NfqXeZ➡️ Reduce click fraud. Increase profitability. https://sfdigital.co/3sDXzXZ➡️ Lower CPCs. Increase Quality Score with fast landing pages. https://sfdigital.co/3syg2Fx➡️ Optimize your Shopping campaigns for higher ROAS. https://sfdigital.co/3MlYwfr🔥🔥🔥 CONNECT WITH US 🔥🔥🔥 ➡️ LinkedIn: https://www.linkedin.com/in/uzairkharawala ➡️ Twitter: https://twitter.com/sfdigital ➡️ Facebook: https://facebook.com/sfdigitalstudios ➡️ GMB Page: https://g.page/sfdigital ➡️ Website: https://www.sfdigital.co.uk

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PPC Advertising

Google Ads Performance Max Campaigns – Are They Worth It? [Video]

Please join our FREE Facebook group ‘Google Ads Like A Boss’. Meet like-minded professionals, join the discussions, ask questions, offer help and much more. https://www.facebook.com/groups/googleadslikeabossThe No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeIf you want to know whether Performance Max campaigns are worth it, you’ve come to the right place. This video will tell you how they work and how you can get started.How are you finding performance max yeah very good you need to give it a bit of time let the algorithm learn and don’t make too many changes and as I said earlier on don’t expect things to happen too quickly either but once it starts to run it really does work wonderfully well I would highly recommend that you have the assets as well, especially the video assets. Because if you don’t have video a third of that asset group is empty. You have the text, you have the images, you don’t have the videos. So video creation is extremely important.And this is why you know those who have started or are starting video marketing or video ads right now are going to stay ahead from the rest of the pack. Very soon in my humble opinion, Google is going to take away the keywords. Right the way things are going. They’ve taken away broad modified. Exact match is not exact anymore. Phrase is not phrase anymore. So it’s going broader and broader. Right? And eventually, Google won’t need any keywords.They will know exactly who we are after. What we are looking for and we are going to just target those audiences. Which is fine as long as the algorithm works and it works wonderfully well. Especially with performance max. There are no keywords with dynamic search ads, there are no keywords. Once you set it up properly, it works wonderfully well. So, it’s better for us because there’s less work. Now, you might think as an agency owner, freelancer, oh I’m going to be out of my job very soon. Well, you will be if you don’t evolve yourself. You need to think of new ideas. How can you stay in front of your competitors? So, I started doing video marketing about four years ago.I wish I had done 10 years ago has started but anyway, and very few agencies are doing video marketing I can count them, on one hand, are doing these live streams are uploading videos regularly and those who are doing this will stay ahead now with video you need to be creative you need to learn how to create these videos which you can then upload test and optimize right I have more time to focus on creating the creatives rather than matching around with the keywords. So for me is going to be even better. If we get rid of or Google gets rid of keywords we have one less hassle thing one less thing to worry about. Which keywords, how many keywords we should have, which match type, shall we put them in the same ad group, shall we keep them separate, how we use negative keywords and so on.All of that is going to disappear and all we do is just keep on focusing on the creatives and the landing page experience which very few people look at because all the blame goes on Facebook and Google oh they don’t work, I set it up properly, I use exact keywords, I did split testing, I wrote different ads and so on but they don’t look at what’s happening on the other side running ads is one part of the equation the other one is where those clicks take that visitor to that landing page. So you need to do that as well. Look at everything, the whole landscape, not just Google Ads. Okay, so hope that helped.#performancemaxcampaigns #performancemax #digitalmarketingagency #marketingagency #digitalagency #googleadsoptimizationtips #googleadsoptimization #googleadsrecommendations #googleadwords #PPCChat #SEM #PPC #googleads #googleadstips #googleadstutorials #googleadstraining #googleadsoptimisation #googleadvertising #learngoogleads #googleadwords #googleadsconsultant #googleadsexpert #googleadsettings #googleadsspecialist #digitalmarketingWant to learn Google Ads? Here’s the playlist with over 20+ hours of tutorials and training: https://www.youtube.com/watch?v=aYysbzetu1A&list=PLO-Rw191vAq2eoUKUNVL9-hi9yEhYUnLG🔥🔥🔥 Google Ads Tools We Use🔥🔥🔥 ➡️ Google Ads MasterClass: https://sfdigital.co/3NfqXeZ➡️ Reduce click fraud. Increase profitability. https://sfdigital.co/3sDXzXZ➡️ Lower CPCs. Increase Quality Score with fast landing pages. https://sfdigital.co/3syg2Fx➡️ Optimize your Shopping campaigns for higher ROAS. https://sfdigital.co/3MlYwfr🔥🔥🔥 CONNECT WITH US 🔥🔥🔥 ➡️ LinkedIn: https://www.linkedin.com/in/uzairkharawala ➡️ Twitter: https://twitter.com/sfdigital ➡️ Facebook: https://facebook.com/sfdigitalstudios ➡️ GMB Page: https://g.page/sfdigital ➡️ Website: https://www.sfdigital.co.uk

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PPC Advertising

Google Ads Performance Max Campaigns Best Practices | The Ultimate Guide To Google Ads For Ecommerce [Video]

Please join our FREE Facebook group ‘Google Ads Like A Boss’. Meet like-minded professionals, join the discussions, ask questions, offer help and much more. https://www.facebook.com/groups/googleadslikeabossThe No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeWould you like to know what really works for eCommerce? What types of Google Ads campaigns should you create for eCommerce? Then this is a video that you should not miss.What types of campaigns we should create for eCommerce in the advent of performance max? Well, Performance Max does everything it does search, display, video, shopping, Gmail everything so what we also do is run other campaigns, brand campaigns, DSA campaigns, search campaigns and i personally believe that all these signals help Performance Max even though their ROI or ROAS may not be high on these other campaigns.It is kind of like a game of football. The striker scores the goal and gets the credit for the goal. Does that mean you don’t play with the other ten players? Just have the striker and he will just keep on scoring the goals, not at all. You need those ten players to pass the ball to the striker or to that player who will score the goal. It’s a team effort and Performance Max is working like this at the moment.I personally believe that it does take a huge amount of signals from all the other campaigns to help it optimize it speed it up a bit more and you got to remember Pmax is very new I mean going back 10, 12 years when the iPhone one came out and we were all like blown away wow this is amazing it can’t get better than this but looking back it didn’t do much at all so I think in the next two, three years is going to be really exciting I pretty much believe that the keywords will be taken away and it will all be audience-based marketing. Which is good in a way because Google all this headache of negative keywords and match types and all that is going to go away.And then we can focus more on the creatives. Because right now we need to do video ads, display ads and so on especially with you a lot of testing and retesting. So if that headache it goes away the keyword I won’t be one be frustrated about it as long as the campaigns keep on performing and I know it will. The algorithm is getting better and better by the day.#performancemaxcampaigns #ecommerce #googleadsperformancemax #performancemaxgoogleads #performancemaxcampaignsgoogleads #performancemax #digitalmarketingagency #marketingagency #digitalagency #googleadsoptimizationtips #googleadsoptimization #googleadsrecommendations #googleadwords #PPCChat #SEM #PPC #googleads #googleadstips #googleadstutorials #googleadstraining #googleadsoptimisation #googleadvertising #learngoogleads #googleadwords #googleadsconsultant #googleadsexpert #googleadsettings #googleadsspecialist #digitalmarketingWant to learn Google Ads? Here’s the playlist with over 20+ hours of tutorials and training: https://www.youtube.com/watch?v=aYysbzetu1A&list=PLO-Rw191vAq2eoUKUNVL9-hi9yEhYUnLG🔥🔥🔥 BEST FREE TOOLS & GOOGLE ADS COURSES 🔥🔥🔥 ➡️ Google Ads Editor Training Course: https://courses.sfdigital.co.uk/courses/google-editor-like-a-boss➡️ Google Ads Training Course: https://courses.sfdigital.co.uk/courses/adwords-ninja-course ➡️ Video Marketing Training Course: https://courses.sfdigital.co.uk/courses/video-marketing-ninja ➡️ GDN Training Course: https://courses.sfdigital.co.uk/courses/gdn-like-a-boss ➡️ Free Google Ads Training Course: http://offer.sfdigital.co.uk/adwords-ninja-sp/ 🔥🔥🔥 CONNECT WITH US 🔥🔥🔥 ➡️ LinkedIn: https://www.linkedin.com/in/uzairkharawala ➡️ Twitter: https://twitter.com/sfdigital ➡️ Facebook: https://facebook.com/sfdigitalstudios ➡️ GMB Page: https://g.page/sfdigital ➡️ Website: https://www.sfdigital.co.uk

Categories
PPC Advertising

Pro-Tip! How to Stop Performance Max From Stealing From Your Brand Campaigns [Video]

Brand campaigns are one of the ways to (ethically) steal traffic from a competitor. You want it to steal instead of the other way around! Thankfully, there’s an easy fix to stop Performance Max from stealing from your brand campaigns. Watch this video to learn about it.We’re seeing promising results with Performance Max campaigns for eCommerce. But no one likes how it’s stealing from other campaigns, especially from Brand campaigns.Brand campaigns are one of the key campaigns we run for all of our clients. It’s also a great campaign to generate quality leads in high competition markets.That’s why we don’t want anyone or anything (Performance Max) stealing from it.Caden, one of our Client Managers, figured out how to put an end to the greed that is Performance Max. Kasim shares it in this video so you can save money and time… and sleep well at night without having to worry about your Brand campaign.Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecommerceRelated Videos:Why You Absolutely MUST Run A Brand Campaign in Google Ads:https://youtu.be/SMH0z387w48Performance Max Is the Future (Here’s How It Will Play With Other Campaigns):https://youtu.be/x_JOV2NdZRk6 Sneaky Ways To Steal Traffic From Your Competitors – Google Ads:https://youtu.be/8xKAAqhvGG0👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/————————————————–👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ ————————————————–Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKukXk_pm3om3If9FUsBKew/?sub_confirmation=1————————————————–Related Videos:Why isn’t my Google Ads campaign performing?! – https://www.youtube.com/watch?v=oqkCrVDWy0g6 sneaky ways to use paid traffic to steal from your competitors – https://www.youtube.com/watch?v=8xKAAqhvGG0How to calculate your profit inside of Google Ads – https://www.youtube.com/watch?v=Y-tt-zliYA4Google Ads Playlist:https://www.youtube.com/watch?v=H35ujYUvIaQ&list=PLpSgV5gCkUviHNuSMwxq9H_qTlwiGAdEy————————————————–👉 Want to become a Google Ads expert? We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/————————————————–Solutions 8 is a global authority in the Google Ads space and one of the world’s leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.————————————————–👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home ⬇️️ You can find us here ⬇️️:Website: https://bit.ly/sol8-homeTwitter: https://twitter.com/solutions_8Facebook: https://www.facebook.com/solutions8llcLinkedIn: https://www.linkedin.com/organization-guest/company/solutions-8?#googleads