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PPC Advertising

Google Adwords Responsive Search Ad Optimization Part 2 [Video]

Google Adwords Responsive Search Ad Optimization Part2In part one, I covered creating a responsive search ad in Google Adwords and how to optimize it in the eyes of Google’s AI.In this segment, I take you through the lame reporting you have available to you from Google on Responsive search ads, how you can use it to decide if you should pin a headline, and how to pin a headline.Timestamps: Intro: (0:00) Responsive Ad Details: (0:17) Pinning a Headline: (2:05)

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PPC Advertising

What Are Responsive Search Ads – Google Ads & How To Plan For Success – Planning Hacks. As of May 22 [Video]

Learn what are Google Responsive Search Ads & how to plan for success in your campaign. Follow these tips to ensure you get your Google ads correct the first time to ensure they are shown on Google!// LET US MANAGE YOUR ADSWork with us – contact us today to see if we will be a good fit to help deliver leads to your business!www.jelliedigital.com// LEARN FROM US – Google Ads CourseComplete our beginner Google ads course which takes you through how to create search campaigns for your small business.https://jelliedigital.samcart.com/products/thecompletegoogleadscourse // JOIN US Join our Google ads community where we provide knowledge and tips on how to excel in your Google ads campaigns. https://www.facebook.com/groups/completegoogleads

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PPC Advertising

Google Adwords Responsive Search Ad Optimization – Tips and Tricks [Video]

Google Adwords Responsive Search Ad Optimization – Tips and TricksThis video shows you how to get ideas for the headlines that Google’s AI likes.Google has declared that we can no longer create or edit expanded (standard) text ads after June 30, 2022!This announcement means you can only create Responsive Search Ads now. These are AI-driven ads. Google’s AI picks the headlines and descriptions from your ads resources to compile an advertisement for the person searching at the time of the search.Your ads are made up of 15 headlines and four lines of description. Google will give your new ad a poor to excellent rating. Poor means you have not entered enough headlines. Average means you have about seven headlines. Good means you have all 15 headlines; however, Google thinks there could be better options. Excellent means you have all 15 headlines and four lines of description that Google likes.My problem with Responsive search ads is that the reporting sucks, you have no control over the ad copy shown to the person searching, and you can no longer perform split testing. On top of that, Google’s AI is transactional ad-driven, and most of my customers are doing relational or branding advertising making them harder to optimize.