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Digital Marketing

How future-ready businesses are building for tomorrow (Google Marketing Live 2022) [Video]

There is opportunity and urgency in this moment for businesses to ready themselves for whatever comes next. By digitally transforming, organizations can both find short-term growth and build long-lasting resilience. Allan Thygesen, Google’s President of the Americas and Global Partners, shares a few customer examples of digital leaders who have found success by focusing on the customer experience and rethinking their business strategies. Then Sarah Harden, CEO of Reese Witherspoon’s media company Hello Sunshine, sits down to discuss how digital is transforming Hollywood and why her company is looking to change the media narrative for women.To watch this keynote with American Sign Language (ASL) interpretation, please click here: https://youtu.be/y7LD7abOWDY00:00 Intro00:08 Allan Thygesen05:58 Sarah Harden