#semrush #online_marketing_coursesSEMrush – The Best Keyword Research Tool ReviewedSearch engine optimization (SEO) is one of the top digital marketing strategies for boosting valuable website traffic and leads. SEO can be difficult to understand, but software like SEMrush makes it more manageable for those without SEO knowledge.What is SEMrush?SEMrush is software that helps companies run digital marketing strategies, like SEO campaigns. This all-in-one digital marketing program helps you run SEO, pay-per-click (PPC), social media, and content marketing campaigns. For this page, we’ll focus on using SEMrush for SEO.With SEMrush, you can identify trends that occur within your industry niche. It audits your on-page SEO and helps you improve your pages. This allows you to understand your page better and optimize it for SEO for better lead generation.In addition, SEMrush helps you identify valuable keywords for your campaign. You’ll learn what keywords your competition is using and how they rank in the search engines. It gives you an abundance of insight as to how you stack up to the competition.This software is designed for people who need assistance with digital marketing. If you have limited experience or knowledge, SEMrush makes it easy for you to understand and use SEO.
In this video, we’re going to be using one of our favorite SEO tools, Semrush. We’re going to show you how you can use this tool in order to find quick wins for your SEO strategy. Now, a lot of people ask, how do I find keywords for quick wins? A lot of times when we go into an SEO project or we start a new campaign, people have these very, very broad terms they want to go after. They have a ton of traffic and a ton of competition, and that’s great. But in the meantime, we also need to see the needle move.We need to see traffic grow. In order to do that, we need to look at oftentimes a lot more of these long tail terms and other opportunities within the search results to expand our ability to grow traffic and meaningful traffic for the businesses that we’re working for or for our own business. Get your 14-day free trial here: https://www.semrush.com/partner/SMAMARKETING/————————————————————————————————————————-📺 Get more SEO Tips to Maximize Your Sites Exposure: https://www.youtube.com/playlist?list=PLRFTkssEVFpcb9pR4IACnaqWhAlW9EoUi🎬 Introducing BERT: Google’s New AI Algorithm: https://www.youtube.com/watch?v=Rs_jy…🎬 What is Semantic SEO: How search has changed and what you can do about it: https://www.youtube.com/watch?v=VQHkIRZVx9s————————————————————————————————————————-Who is SMA Marketing? SMA Marketing is an international search marketing agency that has been helping global and local brands grow online since 2009. We specialize in SEO and Inbound lead generation. Levering both data and intuition, we’ve helped hundreds of companies succeed online and trained thousands of entrepreneurs and marketers with the help of our videos. Learn more at: https://www.smamarketing.net
If you’re looking for a way to get more out of your SEMrush free trial account, this video is for you. Here I’m going to be digging into at least three things that you should do with your 14 day SEMRush trial. By the end of this video, you’re going to have a clear understanding of what a successful SEMRush trial would mean for you and your business. 📊 Try SEMRush for 30-days free (more than 2X longer than the standard 14-day trial): https://www.growwithwill.com/semrush-30🔔 Remember to SUBSCRIBE to get new videos every week:https://www.growwithwill.com/subscribe☕️ Did I help you out? Buy me a coffee: https://ko-fi.com/growwithwill0:00 – Introduction to How I Would Use My SEMRush 14 Day Trial Today0:54 – Example website that we are going to useFor our example today, we’re going to be using a website that I reviewed a few years ago with SEMRush tutorials, which is girlswhostem.com. This is an affiliate website for girl product reviews around STEM education. And so what we’re going to do is we’re going to plug them in and take a look at what’s been going on with this website. 1:11 – The first thing you want to look atThe first thing you want to look at when you’re in the domain overview section is what is the trend line or what are some of the trends that I see about my website.What you want to look at when you look at your own website is what is the trend? Is the organic traffic in the last six months or a year up into the right, is it flatlined or as a potentially going downhill.In the case where your website is flatline, it might be a situation in which you don’t have enough content that’s new on your page, that’s really giving meaningful juice to potentially ranking on new keywords.2:49 – Another thing to look at in SEMRushWhat you also want to look at is what is your authority score because this plays a huge factor in terms of how high your website ranks in Google for your particular niche and the clusters of keywords that you might be targeting.If you are in the situation where you find yourself with an authority score of maybe 15 or less then what you should focus on is building backlinks because it means that Google doesn’t have enough clarity in terms of you as an authority for your respective niche. 3:59 – What’s the backlink section look likeThe other thing you want to look at is the backlink section. In this backlink section, you’re going to get a lot of detail in terms of what is going on for your particular site.If you can, try to get that percentage up, maybe 50% or higher being do follow links. You do not want no followings to be the bulk of your backlink strategy.6:07 – SEMRush’s competitor research tabThis is where you’re going to be able to find all sorts of different tactics that your competitors might be doing really well as well as just figure out exactly where you should go next in your content strategy. Something you need to remember here is that your search competitors aren’t necessarily your direct competitors in the case where you’re running a full-on business, that might be like a product business or a B2B SaaS business and things like that. 9:41 – Digging into SEMRush’s competitor analysis tabWhen you’re digging into this competitive analysis phase, what I want you to do is I want you to filter down based off of some different search parameters. For example, you want to look at what’s giving them the most traffic, you’re typically going to want to isolate four positions, one through five, keyword volume of at least a hundred or more because that’ll signal things that are a little bit more important to them. 10:58 – Digging into the SEMRUsh’s Keyword Magic Toolthe Keyword Magic Tool is where we’re going to start searching for particular phrases that might relate to the sort of content that we’re creating. So the first thing that I like to do is I usually like to filter down in terms of keyword difficulty. The next thing I’m going to do is I’m going to filter out by keywords that have at least a hundred volume to a thousand.✍️ COMMENT BELOW: How to take your SEMRUsh free trial to the next level?Grow with Will is all about helping you grow your business, get more customers, and hone your business acumen. I teach you the real-world business skills you didn’t learn in school to help take you from zero to self-starter.🔔 If you find this helpful, SUBSCRIBE for new videos every week:https://www.growwithwill.com/subscribe📸 My YouTube Gear: https://kit.co/GrowthWithWill/my-youtube-studioDisclosure: Some links and products are affiliate links, meaning Grow with Will will earn a commission if you make a purchase through our links, at no cost to you.Disclaimer: Grow with Will does not provide tax, legal, or accounting advice. This video, and the ideas presented in it, are for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice.