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Social Media Marketing

Improving your subscription funnel [video]

Running a subscription business is like filling a water bottle through a funnel. From making users start a trial to retaining them, if you have leaks at any stage of the process, youre losing the opportunity to increase your revenue.In this talk from APS SF, Jeff from Purchasely and Andy from Phiture explain what a subscription funnel is, what you should track to have the right aim for improvement, as well as some actionable tactics to reach your goal.You can check out the full video below:https://www.youtube.com/watch?v=-HO432cnx1I

Categories
Social Media Marketing

Sheryl Hickerson on the State of Women in Finance [Video]

Sheryl Hickerson, chief executive officer of Females & Finance, says despite a current movement to increase female representation in the financial industry, women still face challenges to achieving equity. She details the way women can lean into opportunities and partner with male allies to drive actionable change in the industry.