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Social Media Marketing

Heinz and Serviceplan Cologne take a Swipe at the Competition with Hilariously Relatable Campaign Marketing Communication News [Video]

Weve all been there. Youre almost done your shopping when yousuddenly you see a product on the shelf that is so much better than the one you already have in your trolley. Are you really going to go all the way back to the original shelf where the product you are relegating was originally displayed? Most of us take a quick glance to make sure no one is looking, before placing on the next best shelf.

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Social Media Marketing

FRED & FARID Paris unveils a moving 5-minute short film for the Fondation Abb Pierre. Marketing Communication News [Video]

Fondation Abb Pierre unveils a 5 minute poignant cinematographic work imagined by FRED & FARID Paris and directed by one of Frances most talented filmmakers,Arnaud Desplechin(production Phantasm) the film tells the story of a young man who finds himself on the streets after a fall-out with his family. He meets a volunteer from the foundation who helps him get back on his feet, find a job and a place to live. This human story is told by the song Dis quand reviendras-tu by Barbara (Sony Music Publishing France and BMG Rights Management). This evocative song has been witness to a rebirth that knows how to fade in favor of dialogue and storytelling.Olivier Lefebvre, President, Partner and Executive Creative Director at FRED & FARID Paris commented:We wanted to stay as close to reality as possible, so we decided to tell a story without any gimmicky advertising. We reached out to Arnaud Desplechin who was immediately moved by the story. He wanted to be as close to the reality of life on the street as possible, so he went to meet with homeless people in shelters run by the Fondation to gather their testimonies. The veracity of their situations, experiences, and words was very important to all of us.

Categories
Social Media Marketing

Newsletter Campaign Tips | Renderforest [Video]

Harness the potential of a smart newsletter campaign by sharing this pre-made animation of marketing tips. Use it to help your followers nurture business leads by creating better-performing newsletter campaigns. The preset is fully customizable! Edit the texts, colors, styles, and get your next social media video post with the least effort. Give it a shot now!