watercooler vlog

Who can benefit from an account-based marketing strategy? Our very own, Aaron Campbell – account coordinator, explains ABM strategy for the B2B space in this Watermark Water Cooler.0:00 Welcome Aaron!1:04 What does ABM stand for?2:07 What is an example ABM campaign?3:30 What defines an Internal Customer Profile (ICP)?6:34 What content is important to have for Account-Based Marketing?7:44 What marketing technology is useful for Account-Based Marketing?11:01 How do you measure and optimize for success with Account-Based Marketing?13:22 Account-Based Marketing Tips!~~~~Find this video and others like it on Watermark’s blog 👇https://wmkagency.com/blogRead a related blog article: IDENTIFYING YOUR B2B TARGET AUDIENCE IN 3 STEPS👇https://wmkagency.com/blog/identifying-your-b2b-target-audience-in-3-steps~~~~JOIN THE WATERMARK NETWORK, SUBSCRIBE TO OUR CHANNEL 👇https://www.youtube.com/channel/UCBWTK9Ng0qwfm8cBmWUVygw^^ Watercooler Vlogs get published EVERY MONTH to discuss the trending and impactful marketing tactic you don’t want to miss out on!Share this video with a friend: https://youtu.be/4gF-hCOgrrk~~~~#AccountBasedMarketing #InboundMarketing #B2BMarketing #WatermarkWaterCooler