The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
12 Steps to Create Videos

Take-Two Boss Says Call Of Duty On Game Pass Will Help Drive Memberships “For A Period Of Time” [Video]

Categories
PPC Advertising

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links.

Take-Two CEO Strauss Zelnick believes putting major “frontline” titles on a subscription service like Game Pass will no doubt help drive memberships, though he suggested this may only work for so long. In a new interview, Zelnick said Microsoft’s decision to put Black Ops 6 on Game Pass on day one “won’t affect” any decisions that Take-Two makes about its own games.

And why is that? “Because our decisions are rational,” he told GI.biz.

Zelnick added: “I think that offering a frontline title with a premium price in a subscription service, day-and-date, will push consumers to that subscription service for at least a period of time.”

Zelnick has been saying a version of this for years. In 2021, the executive said Take-Two doesn’t put its major new games on subscription services at launchbecause “the economics …

How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
5 Steps to Creating Successful Ads