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Digital Marketing for Professionals

The 12 Biggest SEO Mistakes You’re Making on Your Homepage [Video]

I can't tell you how many mistakes I see on website homepages. These mistakes prevent people from converting… which means they leave your website and don't come back. In this video, John Lincoln, an SEO expert, will share some of the simplest mistakes that you can fix on your homepage to boost conversions. The Biggest SEO Mistakes Your Making on Your Homepage 1. You're trying to be too many things to too many people – instead be clear on who you are and your offer 2. You're not using our 7 second test – make sure you explain who you are, what you do, and how you're different, then provide a valuable offer with a clear CTA 3. You're not showing a human's face – put real people on your website to give your business a human value 4. You don't have a video – create a video that describes …

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Digital Marketing for Professionals

Debunking 6 SEO Myths (SEO Strategies You SHOULD Be Using) [Video]

SEO can be tricky to master. And over the years, it's evolved and transformed. This means that over time, people say things that are not always true. In this video, SEO expert John Lincoln will debunk 6 SEO myths and give you some helpful tips along the way. Debunking 6 SEO Myths (SEO Strategies You SHOULD Be Using) 1. Press releases don't help your rankings 2. You can refresh a webpage too many times 3. A 10,000-word article ranks better than a 3,000-word article 4. Google reads content under JavaScript 5. You can build a website that ranks well in lightweight frameworks 6. Paid traffic does not help your SEO ►Subscribe: https://bit.ly/2AuX8o5
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