The 7 Graces of Tap Water Marketing: The Ethics of Customer Service [Video]

Marketing is often seen as the evil stepmother of business. Marketers are portrayed as malicious manipulators, driving consumerism and everything else considered wrong about contemporary culture. The debate about bottled water versus tap water being an interesting case in point.

Best-selling spirituality author Lynn Serafinn wrote a book about ethical marketing called: The 7 Graces of Marketing. Serafinn’s book provides a …

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