The best marketing tool is people’s beliefs. How do heuristics and biases affect our consumer choices? [Video]

When making decisions we use cognitive schemes which are hard to overcome, and we surround ourselves with things that suit our beliefs.

  A human factor is a sales factor

People think heuristically, and once we realise it, we can predict their behaviour, and also personalise products precisely for them. Using this knowledge we should create a marketing …

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