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Marketing Analytics and Reporting

The Data Wranglers Podcast: Better Data Science in Marketing with Zack Pike [Video]

The Data Wranglers Podcast: Better Data Science in Marketing with Zack Pike

Would you save $50 billion — if you had it? Data can help to reduce marketing waste. Zack Pike, founder of Magnetic Data Science, and veteran of the marketing analytics industry, talks to Data Wranglers Joe Hellerstein and Jeffrey Heer about using data science to help marketers reduce waste and uncertainty in their campaigns. #TheDataWranglers

For more episodes, check out www.trifacta.com/podcast

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Marketing Analytics and Reporting

Navigating the Change between Google Analytics 4 vs Universal Analytics [Video]

Product Manager Breen Baker walks you through many of the new additions and changes to Google Analytics 4 that help set it apart from its predecessor, Universal Analytics. You'll learn about the advanced data collection and modification controls, user governance, and privacy features that help set Google Analytics 4 apart. 0:06 Introduction
 0:45 Agenda
 1:05 Enhanced Measurement & Events
 6:08 Organizational Governance
 9:31 Privacy Controls 
10:33 Takeaways