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The Drone Racing League Moves Its Broadcast Rights From ESPN to NBC [Video]

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Digital Marketing

The Drone Racing League (DRL) flew its broadcast rights from ESPN to NBC and NBC Sports Network (NBCSN) and picked up a livestreaming pact with Twitter along the way.

The 2019 DRL Allianz World Championship Season will air on NBC and be livestreamed on Twitter on Sunday, Aug. 11, at 2 p.m. ET, and more than 44 hours of DRL coverage will follow on NBC and NBCSN.

Nicholas Horbaczewski, founder and CEO of DRL, said the league “had a great three-year partnership with ESPN” and credited the sports network for being a key factor in its growth, with over 57 million fans tuning in during those three seasons.

He added that DRL was drawn to NBC due to its heritage with racing sports such as Nascar, IndyCar and Lucas Oil Pro Motocross, as well as the network’s history of being forward-thinking about developing relationships with newer properties.

The DRL deal adds to Twitter’s ever-growing stack …

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