The Great Reassessment in Marketing | Julia Lee, Braze [Video]

As one of AppsFlyer’s partner and sponsor for MAMA Asia 2023, Julia Lee from Braze shared insights on how marketing has evolved through time. In this session, Julia emphasized that now is the time for marketers to shift mindset from merely “relying on acquisition” to something more elevated.

To end the session, Julia sat down with Dyah Wulandari, VP of Performance Marketing, Tiket.com

MAMA is AppsFlyer’s proprietary global thought leadership brand and is one of the leading event s in the international marketing-technology calendar. With the theme of Measurverse, join us for on-demand sessions and stay involved with the discussions that matter for app marketers today.

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