The Pitch: Advertising and marketing news for 3.28.23 [Video]

Madison+Main signed two new clients. Work for S.B. Cox Ready Mix, a Sandston-based concrete and stone supplier, will include consumer outreach, recruiting and marketing strategy. For Front Porch Coffeehouse & Gathering Place, the agency is preparing a branding package and PR strategy for the launch of a monthly community event series hosted by the Kilmarnock-based café.

Madison+Main hired Amanda Anderson and Brandon Segres as account executives. Anderson is a 2020 Virginia Tech graduate and worked three years as marketing communications manager at Davenport Aviation. Segres was an account manager for Dotted Line and is a 2019 Liberty University graduate.

Brand Federation hired Erin Bishop as a managing director. The UVA alumna was previously a managing partner and principal with SIR and owned market research company EAB Research.

The Hodges Partnership was contracted by the Virginia Spirits Boardto develop an integrated marketing and branding program for the Virginia spirits industry. The …