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The Pitfalls of Google’s Auto Apply Recommendations [Video]

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The Pitfalls of Google’s Auto Apply Recommendations

2024-01-19T16:30:02+00:00

In the fast-paced world of online advertising, automation tools like Google’s Auto Apply Recommendations can be a double-edged sword. While designed to make advertisers’ lives easier, sometimes blind trust in these automated suggestions can lead to unexpected and costly outcomes. In this blog post, we’ll share a recent experience from our agency at StubGroup, shedding light on the importance of not relying solely on automated solutions.

The Unfortunate Story

A client we recently onboarded, prior to engaging our services, experienced the drawbacks of automated solutions firsthand. Enthusiastically embracing the efficiency promised by Google’s Auto Apply Recommendations, the client unintentionally activated a feature that automatically introduced new keywords to their Google Ads account. Unaware of the consequences, they soon found this seemingly convenient automation turning into a cause of frustration and squandered resources.

The Auto Apply Recommendations

Google’s Auto Apply Recommendations aim to assist busy advertisers by suggesting new …

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