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The Power of Community in Business | Podcast Interview with Bandit Running Co-Founders [Video]

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Shopify

The Power of Community in Business | Podcast Interview with Bandit Running Co-Founders

Tim West & Nick West, Co-Founders of Running Bandit, sit down with Shopify Masters host Benjamin Gottlieb to talk about the importance of brands built out of community.

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What ‘Community First’ Really Means for a DTC Company

Tim and Nick West took a scrappy approach to building Bandit, their community-first apparel company for runners. They didn’t bring it up at their run club and they didn’t do any paid advertising in the first year. Here’s how Bandit grew organically and continues to empower the running community.

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Here’s what we’ll cover in this video:

0:00 Intro
0:30 Running Culture in New York
1:45 The Importance of Community
5:05 What is Community Branding in a Company
7:55 In Person Community vs. Online Community
10:20 What makes a brand special
12:40 Product Branding done different
15:00 When to Go Full-Time With Your Side Hustle
16:30 When to Take the Leap into Full-time Entrepreneurship
17:55 Why Choose Shopify?
19:40 Storytelling in Business
24:40 The Importance of Retail Space
26:40 Retail Space as Marketing Strategy
28:00 The Importance of Customer Feedback
29:10 Events as Marketing Tool

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— TOOLS & RESOURCES –
► Shop Bandit Running https://utm.guru/ugx19
► Bandit Running Instagram https://utm.guru/ugx2c
► Shopify Masters Podcast https://utm.guru/ugx2d
► Nik Sharma Podcast Interview https://utm.guru/ugx2f
► Dieux Skin CEO Podcast Interview https://utm.guru/ugx2h
► Podcast Interviews on YouTube https://utm.guru/ugx2i
► Luke Belmar – The Millionaire Mindset https://utm.guru/ugx2k
► The Ecom King Interview https://utm.guru/ugx2m

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#shopifytutorialforbeginners #shopify #ShopifyMasters #Marketing #DiariesofaCEO

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