Social Media Marketing

The Power Of Integrating Creators With Traditional Media [Video]

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Creator marketing has completely changed the way consumers engage with brands. In turn, this has changed the way that brands should think about creators.

Creator marketing has become an integral part of any media strategy – but some brands are still struggling to see how creators compare to traditional media formats and how they can best complement them.

A new study from, MediaCom and GlobalWebIndex found that the potential impact of a campaign grows exponentially when a creator is present in an ad, with 66% of consumers saying they would like to see creators promoting brands outside of social media.

To quantify this evolution in creator marketing, this report offers a deep dive analysis to show brands how they can work with creators to reach consumers not only while they’re scrolling through social media, but when they’re shopping in-store, waiting at a bus stop, or listening to a podcast, …