How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
5 Steps to Creating Successful Ads

The PPC Game on Facebook and Google [Video]

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Social Media Marketing

So you want to reach a few of the 1.7 billion Facebook users scrolling on their social media —but you also want to be sure you’re paying the right amount of money to talk to the right type of people.

Less experienced marketers may feel that their Facebook ads are not delivering. But paid Facebook ads are astonishingly effective in the hands of a skilled PPC manager who knows what they’re doing, as your Facebook ad receipts will show.

Your PPC manager will begin by creating a Facebook business page along with your business’s Facebook ad account ID. Facebook Ad Manager supplies you with a dashboard that allows you to keep track of your campaigns and a detailed series of metrics, including the amount you’re spending each day.

Every PPC managerspends a lot of time evaluating these metrics and understands the strategies that stimulate performance. Crucially, they will know how to match …

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