Digital Marketing for Professionals

The Role of Direct Mail In Your Digital Marketing Strategy [Video]

The Role of Direct Mail In Your Digital Marketing Strategy

Integrating direct mail into their digital marketing strategy has allowed retailers like thredUP to increase the number of post-purchase touchpoints and drive a 10–15% increase in performance. Direct mail is an essential part of any marketing strategy. Without it, you’re skipping over valuable touchpoints and losing out on some serious ROI.

No marketing channel should exist in a silo; direct mail is no exception. And while marketers have gotten the hang of wrapping all these digital tactics together into one cohesive marketing strategy, far fewer have managed to integrate direct mail with their digital marketing strategy. Incorporating direct mail, however, makes your entire marketing strategy more powerful and opens up new avenues to drive, retarget, and retain leads.

Discussion Topics:
– Integrating direct mail marketing with your digital channels
– Why digital marketing spend isn’t giving you the results it used to
– Leveraging direct mail marketing to address the weaknesses in email, social, digital advertising and other digital channels
– The challenges in integrating direct mail into your digital marketing system
– Direct mail as a digital marketing channel

#directmail #digitalmarketing #marketingstrategy #emailmarketing #omnichannel #b2bmarketing #customerengagement

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How To Setup Email Marketing Automation With FluentCRM 😳 [Video]

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Digital Marketing for Professionals

Make the Sale: Build, Launch, and Manage E-commerce Stores|Google|Digitalmarketing|Coursera| [Video]

#EcommerceStores #Googledigitalmarketing #courserafreeonlinecourses #E-Commerce StrategyMake the Sale: Build, Launch, and Manage E-commerce Stores is the sixth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores how businesses and individuals sell products online, including using popular platforms like Shopify. You’ll go through the process of creating a mock e-commerce store. To do this, you’ll build a Shopify store, add the necessary information, and create product listings. You’ll explore how to reach customers online through e-commerce customer outreach methods like advertisements and campaigns.Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job.Learners who complete the seven courses in this program will be ready to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary.By the end of this course, you will be able to do the following: - Understand essential e-commerce strategies and practices- Explain how to conduct market research and product research- Set up a mock e-commerce store using ShopifyE-Commerce Strategy,Fulfillment and delivery Website Structure E-commerce platforms E-Commerce Strategy Seasonality,Fulfillment and delivery,E-commerce platforms,Seasonality,coursera,Make the Sale: Build,Launch,and Manage E-commerce Stores|Google|Digitalmarketing|Coursera|,google digital marketing course,coursera free online courses with certificate review,google digital garage final exam answers