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Host: Garrett Sussman | Demand Generation Manager at iPullrank
Twitter: https://twitter.com/garrettsussman
In this week’s episode, we cover indexing embedded content, devious link schemes to avoid, and Tech SEO strategies for 2022.
Links from the weekly recap:
Google Updates:
(0:33) New robots tag: indexifembedded
https://developers.google.com/search/blog/2022/01/robots-meta-tag-indexifembedded
indexifembedded: What Does This New Meta Tag Do – Malcolm Slade – CreativeRaceSEO
https://creativerace.co.uk/indexifembedded-what-does-this-new-meta-tag-do/
(1:22) What to expect from Search Central in 2022?
https://search-off-the-record.libsyn.com/what-to-expect-from-search-central-in-2022
Twitter Threads/Tweets:
(2:33) Mental Health in SEO – Ryan Jones
https://twitter.com/RyanJonesSEO/status/1484476608060616709
(4:06) What enterprise-level SEO tools/platforms can’t you live without? – George Nguyen
https://twitter.com/geochingu/status/1484582287975104515
(4:42) What is something ancient that only an SEO veteran can remember? – Bill Hartzer
https://twitter.com/bhartzer/status/1486419105200676873
General SEO:
(6:35) 3 Train Wreck Link Schemes You Didn’t Even Know Had Hit You – Michael Cottam
https://www.michaelcottam.com/3-train-wreck-link-schemes-you-didnt-even-know-had-hit-you
(9:28) We Studied 81,000 Page Titles – Google Rewrote 61% Of Them – Cyrus Shepard
https://zyppy.com/blog/google-title-rewrite-study/
(11:06) Short-Form vs. Long-Form Content: Which Is Better for SEO?
https://ahrefs.com/blog/short-form-content/
(11:43) Why Google’s 10 Blue Links Will Have to Go (Eventually)
https://www.semrush.com/blog/google-results-need-change/
(13:33) IndexWatch 2021: The SEO Winners In Google’s US Search Results
https://www.sistrix.com/blog/indexwatch-2021-the-seo-winners-in-googles-us-search-results/
(14:16) 5 Ways to Use Google Trends for SEO
https://ipullrank.com/google-trends-for-seo
(15:54) Riley Hope On COVID & Searcher Behavior
https://youtu.be/Ct7oRkKrROk
(16:38) Revealed: Which CMS Is Best For SEO In 2022? – David McSweeny
https://www.seobility.net/en/blog/best-cms-for-seo/
Technical SEO Articles:
(17:14) Custom Search for SEO: Analyzing Search Intent with Google’s Programmable Search Engine and its Custom Search JSON API – Johana Maier
https://www.oncrawl.com/technical-seo/custom-search-analyzing-search-intent-googles-programmable-search-engine-json-api/
(22:10) YoastCon – The Worst SEO Issues of Online Stores in 2022 & How to Fix Them – Aleyda https://www.slideshare.net/aleydasolis/the-worst-seo-issues-of-online-stores-in-2022-how-to-fix-them-yoastcon2022
(24:48) YoastCon – Every Best Practice You Learned for E-commerce SEO is Wrong – Mike King
https://ipullrank.com/yoastcon
Tools/Features:
(26:32) SEO Ngram Tool – Ryan Jones
https://seodataviz.com/
(27:30) Organic Search: Understanding Keywords Performance Template – Alice Roussel
https://aaliceroussel.gumroad.com/l/data-studio-keywords-performances
(27:58) Best Google Sheets Formulas for SEO & Content Audits – Shelley Walsh
http://shellshockuk.com/best-google-sheets-formulas-for-seo-content-audits
Rankable:
(28:24) Ruth Burr Reedy was on Rankable to discuss Remote Working
https://ipullrank.com/rankable-ep-67-navigating-the-modern-remote-workplace
(28:47) Amanda Milligan joins next week to discuss creating newsworthy content.
https://ipullrank.com/rankable-live-registration