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Digital Marketing for Professionals

The SEO Weekly – Episode 29 – End of the Google Core Update, FAQs for SEO, and Moving Data to GA4 [Video]

The SEO Weekly – Episode 29 – End of the Google Core Update, FAQs for SEO, and Moving Data to GA4

Twitter: https://twitter.com/iPullRankAgency
LinkedIn: https://www.linkedin.com/company/ipullrank
Facebook: https://www.facebook.com/ipullrank

Host: Garrett Sussman | Demand Generation Manager at iPullrank
Twitter: https://twitter.com/garrettsussman

In this week’s episode, we cover the completion of the May 2022 Core Algo update, the launch of Ahref’s new search engine Yep, best practices for FAQs that generate traffic via organic search, and more.

Links from the weekly recap:

Google Updates:

May 2022 Update Officially Done Rolling Out on June 9th
https://twitter.com/googlesearchc/status/1534803662802935809

Building a more helpful browser with machine learning
https://blog.google/products/chrome/building-a-more-helpful-browser-with-machine-learning/

SEO tool Ahrefs invests $60M in building creator-friendly search engine, ‘Yep’
https://techcrunch.com/2022/06/03/yep-search-engine/

The 2022 MNSearch Summit
https://mnsearch.org/mnsearch-summit/

Twitter Threads/Tweets:

Technical SEO – Don’t Fix Imperfections – Keith Goode
https://twitter.com/keithgoode/status/1533891345844260866

Neeva on providing the best answers using ranking factors beyond TF-IDF
https://twitter.com/neeva/status/1534305121030512642

Tom Critchlow on Agency/Client Communication
https://twitter.com/tomcritchlow/status/1534191419849687041

If famous books were written by digital marketers via Semrush
https://twitter.com/semrush/status/1534830169193586693

General SEO:

FAQ Pages for SEO (+ Examples & Best Practices) – Jake Sheridan via Ahrefs
https://ahrefs.com/blog/faq-pages-seo/

Moving to GA4 with your GA3 Data
https://twitter.com/jroakes/status/1534878815851270145
https://github.com/locomotive-agency/GA3toGA4

How to Earn Topical Authority in 2022 and Beyond by Zoe Ashbridge
https://moz.com/blog/how-to-earn-topical-authority

Technical SEO Articles:

Creating Internal Links For E-commerce Category Pages – Andrea Volpini via WordLift
https://wordlift.io/blog/en/internal-linking-category-page/

8 Technical SEO Challenges for Large Websites via iPullRank
https://ipullrank.com/technical-seo-challenges-large-websites

Rankable:

Full Recap of the Content Rebalancing Framework Webinar
https://ipullrank.com/webinar-recap-content-rebalancing-framework

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Digital Marketing for Professionals

Digital Marketing In The Metaverse [Video]

Digital marketing in the Metaverse refers to marketing activities and strategies that take place within virtual environments, such as online video games, social media networks, and simulated worlds.Chapters00:03 What is Digital Marketing in the Context of the Metaverse?00:32 The Metaverse is an Important Platform for Businesses to Reach Customers01:30 Things to Consider Before Conducting Digital Marketing in the MetaverseThe term "Metaverse" was first coined by science fiction writer Neal Stephenson in his novel Snow Crash (1992) and has been used subsequently by a number of authors and futurists to describe a shared virtual reality that would eventually become commonplace in human society.As the Metaverse continues to evolve and become more popular, it is becoming an increasingly important platform for businesses and brands to reach consumers. In fact, many businesses are already starting to experiment with marketing campaigns in the Metaverse. For example, Coca-Cola teamed up with Linden Lab (the company behind the popular online world Second Life) to create a virtual version of its popular "Share a Coke" campaign. And in the game World of Warcraft, players can purchase virtual products with real-world currency through an in-game store called the WoW Token Shop.Digital marketing in the Metaverse is still in its early stages, but it has great potential to become a powerful and effective tool for businesses and brands. As the Metaverse continues to grow and evolve, we will likely see more and more businesses experiment with marketing campaigns in this new and exciting digital space.So what move should you take next?There are a few things to consider before diving into digital marketing in the Metaverse. First, you need to decide which virtual world or worlds you want to target. Once you've decided on your target world or worlds, you need to develop a strategy for reaching and engaging consumers in these virtual environments. This will require some creativity and outside-the-box thinking, as traditional marketing techniques may not work as well in the Metaverse.Finally, you need to make sure that you have a team of people who are experienced in marketing in virtual environments and access to the necessary technology to execute your digital marketing campaign.With Metaverse, Businesses will have access to new digital marketing possibilities!Visit https://linkdaddy.shop and learn more about our SEO Services.Need niche relevant backlinks for link building? LinkDaddy’s Link Building Service helps rank your Video, Google Map Listing, Website and will Power Up your Citations, Niche Edits, Guest Posts, Social Listings and other Mentions of your Business on the internet to help drive more Traffic and get you more Customers. Call +1 310 299 2782 if you want more clients from Google and Youtube or visit https://linkdaddy.comThis video can be found on this channel:https://www.youtube.com/channel/UCa1hedsdZqL7HbCC_KnP_sw

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Digital Marketing for Professionals

How to Build a Modern Marketing Team [Video]

Let’s face it, the key to being successful in any organization is the people. In this episode, David interviews Danielle Balestra, Director of Marketing Technology and Operations at Goodwin. Danielle shares how she has approached the ever-evolving challenges of building successful marketing teams.Listen as David and Danielle discuss:-How to identify gaps within the team-Overcoming the competitive job market-The importance of creating a proactive environment-How to assess your MarTech stackKey Steps for Conducting a MarTech Stack Assessment: https://bit.ly/3y9CgAEDanielle's LinkedIn: https://www.linkedin.com/in/daniellebalestra/David's LinkedIn: https://www.linkedin.com/in/demandgendave/LeanData Bookit Demo: https://www.youtube.com/watch?v=DM1CEA7T4n0------------------// Learn More About Us \--------------------------Welcome to DemandGen TV, your source for learning the methods and technologies for driving growth. Here you'll learn the leading marketing and sales technologies as well as the latest marketing strategies, best practices, and tools used by modern marketing practitioners. We regularly feature marketing solutions from Adobe, Salesforce, Microsoft, Oracle, HubSpot, to DemandBase, 6Sense, ZoomInfo, Sendoso, and more. Be sure to watch the episodes about our holistic model for digital transformation, known as the D3 Methodology. DemandGen TV is brought to you by the Demand Generation Group at BDO Digital, an award-winning digital transformation consultancy that provides strategic guidance and hands-on services to marketers around the world. We’re committed to keeping you up to date on the latest trends taking place in marketing. Be sure to subscribe and turn on notifications so you never miss an episode! ------------------// Learn More About Our Services \-------------------------- Need help driving growth and digital transformation in your organization? Check out BDO Digital’s services here: https://bit.ly/3gkmIhm ------------------// Check out these other resources \-------------------------- BDO Digital’s Resources Hub: https://bit.ly/2N3myz1 BDO Digital’s Blog: https://bit.ly/3cVwnt9 DemandGen Radio Podcast: https://bit.ly/3dSEhEZ Manufacturing Demand book: https://bit.ly/37zkhVw