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Digital Marketing for Professionals

The Single Most Painful Mistake We See B2B Revenue Orgs Making Today [Video]

After spending multiple years at TOPO and Gartner and working with tons of high growth organizations and their sales and marketing teams, one mistake continues to make life painful for many – chasing shiny objects or “the next big thing.”

I’m not an advocate of burying our collective heads in the sand, but too many decisions are made as knee-jerk reactions or perceived “sizzle” that aren’t aligned to an overarching business strategy. We’ve seen this happen repeatedly in sales and martech over the last decade.

    • Marketing automation: still a hot topic all these years later, but most organizations never fully utilize the capabilities of marketing automation platforms before moving on to the next tool.
    • Social marketing: organizations have historically stretched themselves thin on every platform and failed to reach full potential before shifting all resources to the newest platform – does every business really need a Tik Tok strategy?
    • Content marketing: we’ve …
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How To Create a Successful Content Hub [Video]
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Digital Marketing for Professionals

How To Create a Successful Content Hub [Video]

Learn how to create a successful content hub with best practices in mind. Blog post: https://www.siegemedia.com/strategy/what-is-a-content-hub Subscribe today for weekly tips: https://bit.ly/3dBM61f Chapters: 1:56 Lead with content most relevant to your audience 2:45 Group 15+ posts per page 3:35 Include several editorial selections 4:10 Manually curate your categories strategically 4:28 Ensure thumbnails are on-brand and diverse 4:45 Add calls-to-action 5:10 Have hub inherit the main navigation 5:49 Add a clear search function 6:15 Put your most important content first 6:56 Siege Media hub example 8:48 Nerdwallet hub example 10:09 Zendesk hub example 11:26 Asana hub example Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing | #contenthub | #whatisacontenthub

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