The trick to a sales machine website is… [Video]

→ Start by focusing on content that sells, and then design a layout around it. Website copy is a science that uses already worked out psychological principles to help sell offers. Good website copy should mimic what makes for a good story, with your potential customer as the hero. → Order the information on your site like a story, so it helps customers understand the problem they're facing and how to get what they want. Make sure your website is easy to navigate and understand, with a clear call to action. #WebsiteOptimization #smallbusiness #SEO #contentmarketing #digitalmarketing #contentoptimization #copywriting #onpageSEO #entrepreneurship #contentstrategy