Content creation is what happens behind the scenes. It’s how Google can offer the perfect answer to your problem. It’s the videos you watch on YouTube after a tough day.
Content creation is also what helps people discover your business, brand, and products.
And that content helps you attract, engage, and delight prospects and customers. It brings new visitors to your site and ultimately generates revenue for your company.
In other words, if you’re not creating content, then you’re behind the curve.
Why is content creation important?
Content creation is the ultimate inbound marketing practice. When you create content, you’re providing free and useful information to your audience, attracting potential customers to your website, and retaining existing customers through quality engagement.
You’re also generating some major value for your company, as these content marketing stats show: