This 4 Part Selling Secret is GENIUS [Video]

Harvard professor Gerald Zaltman found that 95% of buying decisions are driven by emotions. So, how do we tap into that? Enter the value equation from Alex Hormozi’s book $100 Million Dollar Offers. It's the key to selling anything, and it's made up of four parts: dream outcome, perceived likelihood of achievement, time delay, and effort and sacrifice. The goal? When you talk about it, just maximize the top level items and minimize the bottom level ones. That's how you make your offer seem more valuable without changing it or improving it at all. So, focus on the dream outcome your service or product delivers, and emphasize the good parts while minimizing the bad ones. That's how you win the hearts and wallets of your customers.