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TikTok’s Multi-Million Dollar Ad Campaign Amid US Ban Threats [Video]

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Social Media Marketing

Fazed by a looming ban in the U.S., TikTok has deployed what appears to be a desperate, last-ditch effort to gain support from conservative Americans through propaganda-like ads.

According to The New York Times, the communist Chinese-owned social media platform has funneled over $3.1 million on a marketing campaign in three weeks alone, coinciding with the Senate’s evaluation of a major anti-TikTok bill. The bill aims to give the US President the authority to force TikTok to divest from its Chinese-based parent company, ByteDance. 

As reported by The Times, the multi-million dollar ad campaign might be part of a broader effort by TikTok to pander to conservatives. Disturbingly, the multi-million dollar ad is taking place in Pennsylvania, Nevada and Ohio—all battleground states in 2024. The individuals participating in the campaign are none other than nuns, ranchers and veterans.

One of last month’s ads features Brian Firebaugh (“the Cattle Guy”), a rancher with almost half a million TikTok …

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