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3 Steps to Building a Targeted Audience

Totally Tropical Drink Lilt Rebranded As Fanta [Video]

Digital Marketing

The beloved 90s beverage Lilt is to be scrapped and rebranded after nearly fifty years on the market.

Manufactured by The Coca-Cola Company since 1975, the sparkling soft drink was particularly popular in the UK. It became a staple beverage among teens thanks to its catchy slogan: “Totally tropical taste.” Originally inspired by the flavors of the Caribbean, Lilt contained a mixture of pineapple and grapefruit juice.

The fizzy drink became well known for its memorable advertisement released in 1988 featuring the “Lilt-Man,” a play on the classic trope of the “Milk Man,” selling Lilt cans on a sun-kissed tropical beach.

The drink’s packaging design is reminiscent of the 80s and 90s era aesthetic, one that consumers still remember fondly and are not easily letting go of. Lilt lovers flocked to Twitter to vocalize their disapproval of the strategy, inquiring about the reasons behind the decision.

Why would you take Lilt away? I don’t care if they’re rebranding it into a fanta flavor. …

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5 Steps to Building an Audience with #Hashtags