Marketing Analytics and Reporting

Treasures of Google Analytics [Video]

Treasures of Google Analytics

Of the tools available to measure our marketing, perhaps none is more ubiquitous than Google Analytics. The volume of data Google Analytics provides makes it an essential component of any marketer’s toolbox, but the volume can also present a challenge. What metrics matter? How can you use the data provided to make an impact in your marketing and, ultimately your revenue? If you’re still reporting in terms of hits and views – or worse, not reporting at all – this Casino Marketing Boot Camp session will put you on the road to success by identifying the metrics that matter to your property. No two websites are alike and neither should your metrics. Clues will guide you on a “treasure hunt” through your Google Analytics.
#casinomarketing #TrainingTuesday #CMBCKrewe for more info.

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