Tubis Brown Uses Data For Ad Effectiveness Beet.TV [Video]

CANNES — “Personalized, data-driven, and highly engaged” – these are the hallmarks of Tubi, the largest and fastest-growing streaming AVOD platform in the United States, according to Melanie Brown, Director of Advanced TV Products.

With more than 50,000 titles in its library of content, the platform boasts a user base of 64 million monthly active users.

In this video interview with Beet.TV, Brown explains some of Tubi’s features.

Tubi’s Unique DNA

“There is certainly something about Tubi that makes us very unique,” says Brown. The company was launched in 2014 as AdRise, the first CTV ad server in the space, before being rebranded as Tubi.

“Because we have our own proprietary tech stack, we get return path data from all of Tubi’s 25 plus distribution platforms where the app lives natively or has been downloaded,” Brown explains. This allows Tubi to understand something about its audience on a deeper level, creating a personalized …