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Twitter executive Dalana Brand joins Peloton [Video]

Social Media Marketing

Peloton said Wednesday it hired former Twitter executive Dalana Brand to be its new chief people officer, as the fitness company continues its transformation and attempts to return to profitability. 

The hire – the second executive appointment to come from Twitter in recent weeks – completes the leadership team CEO Barry McCarthy has been building since he took over the company from founder John Foley last February, he said in a statement. 

“Talent density has been a top priority for me at Peloton. Dalana’s addition is the culmination of that strategy, rounding out and completing the leadership team,” McCarthy said. “As we continue Peloton’s transformation and pivot to growth, her vision and leadership will be critical to our success.”

Brand, who previously served as the chief people and diversity officer at Twitter, resigned in November days after Elon Musk bought the social media giant, took it private and installed himself as its CEO, throwing the company into …

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