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Uber Advertising Embraces First-Party Data, Diverse App Portfolio Beet.TV [Video]

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Digital Marketing

LAS VEGAS — As 2024 shapes up to be the year Google finally began switching off cookies, some companies are growing their advertising, instead, by leveraging their own user data.

In this video interview with Beet.TV, Mark Grether, VP, General Manager, Uber Advertising, says his company allows advertisers to harness user data from Uber’s range of apps.

Grether explains what is coming from the company.

“When we launched Uber Advertising a little more than a year ago, we had the opportunity to tap in a wealth of first-party data across our mobility and delivery businesses,” Grether says.

The ability to engage a young audience, especially in a relaxed state such as during a car ride, has been met with positive feedback,” he adds.

Grether is particularly thrilled about how savvy advertisers have been utilizing both the mobility and delivery platforms. “For example, you may launch a new beverage on the mobility side…and then you can actually order the …

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