You probably have a homepage or a website for your business. Having one is so common – needless to say, I know.
But the question is, “What is a Landing Page? Is it any different from my Home Page or my Website?”
It all boils down to what they’re designed for. The key difference between a homepage and a landing page is, focus. And the word focus is why landing pages are so effective for marketing.
Unlike homepages and websites, which are meant to be explored, landing pages are tailored to a single campaign or offer and direct users to a specific call to action. In a nutshell, landing pages are created for conversion.
Focus plays a crucial role in marketing. When you think of what a landing page can do, it emphasizes specific elements taking into consideration the consumer standpoint:
· No fluff Call to Action
· Targeted Audience
· Fewer distractions on the page
· Funneled design and message to the campaign or ad
What’s the bottom line? The distinction between a homepage and a landing page is all about focus. You’ll be able to convert more of your visitors into sales, prospects, and customers by using a landing page.
#conversionrateoptimization #sales #Digitalmarketing #landingpagesvswebsite #homepage