Understanding Google Ads Paid Ad Campaign Objectives [Video]

To maximize the potential of Google Ads for your business, it’s crucial to understand the campaign objectives available. By aligning your paid advertising goals with the right objective, you can ensure that your campaigns are set up to offer your business exceptional results.

When you start creating a paid ad campaign in Google Ads, the first screen you’re met with is this:

These are all the campaign objectives you can choose from! Selecting a campaign objective will help guide the rest of the campaign build and include several presets that work best for your goals. In this article, we’re delving into the different objectives of Google Ads’ paid ad campaigns, so the next time you create a campaign, you’ll know exactly what to do.

1. Sales

If you’re focused on driving sales and conversionsfor your business, Google Ads’ Sales objective allows you to optimize your ads to generate sales from anywhere your business’s goods or services are …