Retargeting advertising is a powerful tool for online marketers to reach out to potential customers who have already interacted with their brand but have not yet made a purchase or taken any significant action. It involves showing ads to users who have previously visited your website or engaged with your brand, with the goal of bringing them back to complete a desired action.
Here are three examples of how retargeting advertising can be used:
Abandoned cart retargeting:
When a user adds items to their online shopping cart but doesn’t complete the purchase, you can use retargeting ads to remind them of the items they left behind and encourage them to come back to complete the transaction. For example, if a customer adds a pair of shoes to their cart but doesn’t check out, you can use retargeting ads to display the shoes they left behind with a message like “Don’t forget about your shoes! Complete your purchase now.”