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Unleashing the Potential of Premium CTV Advertising, Index Exchanges Hazan Beet.TV [Video]

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Video Content Marketing

In the ever-evolving landscape of digital media, the allure of premium Connected TV (CTV) content is proving irresistible for programmatic advertising.

In this video interview with Beet.TV editorial director Lisa Granatstein, Rob Hazan, VP of Product, Streaming TV at Index Exchange, shares his insights on why premium CTV is making its mark and what challenges lie ahead.

The Allure of Premium CTV Content

“You have all of the richness of traditional linear TV with the scale and addressability of programmatic,” explains Hazan, pinpointing the crux of CTV’s growing appeal.

Advertisers are drawn to the high-quality content and the sophisticated targeting capabilities that programmatic advertising offers.

This combination is a potent one, promising to deliver ads that resonate more deeply with viewers through a medium that has, until now, been dominated by traditional broadcast methods.

The commercial break in the CTV domain is undergoing a transformation, with Hazan suggesting a holistic approach.

“We think about the commercial …

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