Upgrade To GA4 – 4 Ways You Can Upgrade Google Analytics [Video]

It’s critical to upgrade to GA4 (Google Analytics 4) so that you can continue to use your reports after Universal Analytics shuts down at the end of June 2013. In this video, you will walk through 4 different techniques to upgrade to the latest version of Google Analytics. Let’s get started!

YOUR EXTRA RESOURCES:
○ GA4 Course (paid) – https://www.lovesdata.com/courses/google-analytics-4
○ GA4 Course (free) – https://www.lovesdata.com/courses/analytics-essentials
○ Configuring conversions in GA4 – https://youtu.be/tytTEwEUmgY
○ Full GA4 tutorial – https://youtu.be/Xzvn_kBmIRw
○ Google Tag Manager tutorial – https://youtu.be/_D5nd5SZ4s8

JUMP TO A TOPIC:
00:00 Introduction
00:55 Universal Analytics vs. GA4
02:26 Using the setup assistant
04:48 Using Google Tag Manager
08:32 Removing a connected tag
11:05 Automatic upgrade
11:58 Switching from UA to GA4
13:13 Conclusion

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