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US Postal Service Updates ‘Operation Santa’ Tradition [Video]

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Ecommerce

The United States Postal Service (USPS) has announced it is updating its annual Operation Santa tradition.

Each year, the USPS Operation Santa accepts letters addressed to Santa Claus from children and their families asking for help with their Christmas wish lists. These are then reviewed by USPS employees to identify anonymous gift-givers, known as “adopters,” who fulfill the wishes by purchasing and sending the gifts.

Now, USPS has announced it is teaming up with Toys R Us for the 2024 holiday season. “Through the collaboration with Toys R Us, letter adopters can now easily select and purchase gifts from a specially curated e-commerce site,” a release issued on Wednesday reads.

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“Delivering holiday joy has never been easier,” Sheila Holman, USPS marketing vice president, said in a statement. “And our partnership with Toys R Us is just the beginning. This year, we’re excited to offer a …

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