Video for Sales – The Ultimate Guide for Sales Teams [Video]

Are You Late to the Video Party?

“Haven’t you heard? Video is the future.”

If you’ve heard someone to say this to you, I regret to inform you that they must be living under a rock.

Video is already here. It’s a dominating medium for marketing and sales content delivery, because it’s one of the quickest and most effective ways to build trust with your audience — whether you’re targeting a large group or a single individual.

The data bears that out — 76% of companies who use video said it helped them increase sales, and use of video during the sales process has increased from 25% to 37%. 

In fact, it’s estimated that by 2022, 80% of the content consumed on the internet by buyers will be video.

“But Does Video Actually Shorten the Sales Cycle?”

The answer is yes, it does. But Marcus Sheridan does a better job explaining why than I do… 

There’s …