Vodafone wins Best in Business Advertising award [Video]

The Business Plus ‘Best in Business Advertising’ awards highlight effective B2B print advertising. Peter McPartlin explains why Vodafone’s latest campaign stands out.

With increasing rates of digitisation amongst Irish businesses, having the right digital tools, expert advice and support is more important than ever. Vodafone’s new marketing campaign ‘Your Business Can’, encourages businesses to take the next step on their digital journey.

Beyond mobile connectivity and broadband, Vodafone is keen to get across the message that it offers solutions from cybersecurity and productivity tools like Microsoft Office 365, to website builders and IT support software, made available at Vodafone’s Business Marketplace.

Mary Connolly, Head of Business Marketing for Vodafone explains: “Vodafone has evolved its offerings to meet the growing digital needs of businesses across Ireland. With Vodafone Marketplace, we now have a one-stop shop where customers can browse, purchase and manage a range of business applications across cybersecurity, productivity or IT support software. Our new campaign celebrates those businesses who …