Who can benefit from an account-based marketing strategy? Our very own, Aaron Campbell – account coordinator, explains ABM strategy for the B2B space in this Watermark Water Cooler.
0:00 Welcome Aaron!
1:04 What does ABM stand for?
2:07 What is an example ABM campaign?
3:30 What defines an Internal Customer Profile (ICP)?
6:34 What content is important to have for Account-Based Marketing?
7:44 What marketing technology is useful for Account-Based Marketing?
11:01 How do you measure and optimize for success with Account-Based Marketing?
13:22 Account-Based Marketing Tips!
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Read a related blog article: IDENTIFYING YOUR B2B TARGET AUDIENCE IN 3 STEPS👇
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^^ Watercooler Vlogs get published EVERY MONTH to discuss the trending and impactful marketing tactic you don’t want to miss out on!
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