In partnership with Adobe, we conducted the 2022 State of Digital Marketing survey, asking the hard questions across industries. The goal was to share how organizations prioritize initiatives and investments and tackle the obstacles that stand in the way of personalized customer experiences.
Each industry is faced with its own unique challenges. Still, a universal truth is clear: the best customer experiences are the intentional result of strategic business processes, aligned operations, empowered team members, clear company values and the digital marketing technology that brings it all together.
Join us as we share insights from marketing, operations and IT leaders across healthcare, financial services, travel and hospitality, retail, and public sector organizations. We’ll highlight industry-specific nuances as organizations tackle digital transformation in their pursuit of hyper-personalization and powerful customer and employee experiences.